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AIDES: Smutley

Challenge: To de-dramatize the somewhat embarrassing, if not plain awkward, moment when “rubber protection” needs to be discussed.

Solution: Smutley. He does not discriminate. Smutley will have unprotected sex with anything on two legs, four hooves or a couple of flippers if the situation arises. But he’s only able to do this because he’s a cat with nine lives. The rest of us need to protect ourselves with condoms. Smutley’s hedonistic and dirty perversions have been paired with a 1920s black-and-white animation style. The juxtaposition between this basic style, the story and the music is both unexpected and engaging – it puts a smile on your face while reminding you to do the right thing.

Advertising Agency: Goodby Silverstein & Partners, France
Creative Director: Erik Vervroegen

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23 comments

Wordnerd's picture
Wordnerd
6662 pencils

Nice. maybe too funny to be effective but i like it. there are enough depressing ads for that topic anyway

pez's picture
pez
1730 pencils

Love it!

morse's picture
morse
15826 pencils

I think it's funny and will surely go viral which is important for the message to get to its audience.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Prof's picture
Prof
1453 pencils

oh dear erik...bit lost there in the states arent ya?

Quite really.

everartz's picture
everartz
7611 pencils

cannes!

| Everartz |

atb2005's picture
atb2005
13567 pencils

This was done by Goodby Silverstein & Partners, San Francisco, not France. The client is AIDES, France.
There will be an upcoming site linking to this campaign at http://blahblahblahblah.org/

jamesrothenburg's picture
jamesrothenburg
554 pencils

Never thought I'd see an ad where someone has sex with a dolphin's blow hole.

Boxey's picture
Boxey
8885 pencils

Lame. Just because the client lets you do student work doesn't mean you should.

tytpol's picture
tytpol
776 pencils

Not bad.

kleenex's picture
kleenex
27864 pencils

OMG!!!

risikawi's picture
risikawi
44 pencils

Did he do it on whales bolwhole? I didn't know nasal sex even existed

Wolfgang's picture
Wolfgang
143 pencils

awesome, even when using this old style illustration. love it.

trilobite's picture
trilobite
8 pencils

great campaign,

Draper's picture
Draper
183 pencils

Nice. But too long isnt it?

freakart's picture
freakart
534 pencils

hehe nice.

_____________________________________________________________

Creativity!

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HellFish's picture
HellFish
169 pencils

Really good idea!! Congratulations guys!!

Glut's picture
Glut
3947 pencils

excellent

CommandZ's picture
CommandZ
2472 pencils

Flawless execution.

Temple's picture
Temple
9869 pencils

Gold Lion. Not since that animated france short film with the "baby baby" tune have we seen smt so good about aids.

Hadrons's picture
Hadrons
5743 pencils

bad as bad can be. next.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

twist's picture
twist
6 pencils

Reminds me of Felix the Cat.. works a treat.

bgajus08's picture
bgajus08
134 pencils

Did that thing just fuck a dolphin and a seal?

poleva's picture
poleva
17 pencils

For some reason I don't really like this ad.

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