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Aides: Graffiti

Advertising Agency: TBWA\Paris, France
Executive Creative Directors: Eric Holden, Rémi Noel
Art Director / Copywritter: Ingrid Varetz
TV Production: Maxime Boiron, Virginie Chalard
Digital Team: Till Aurousseru, Guillaume Lartigue
Production: Wanda Production, Paris
Director: Yoann Lemoine
Designer: Barthélémy Maunoury
Lead Compositing 2D: Vincent Venchiarutti
Lead Animation 2D: Yves Bigerel
Compositing 2D: Jean Yves Parent, Rémy Soyez
Animation 3D: Morgan Sagel, Mickael Nauzin
Music: AOC-Attention O Chiens - Fabrice Smadja, Pascal Bonifay

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58 comments

john doe's picture
john doe
1571 pencils

great!!!
Ingrid Varetz Superstar!

thedesignaddict's picture
thedesignaddict
5366 pencils

Simple message. Clear benefit. Entertaining idea.

beigbeder's picture
beigbeder
19 pencils

haha :)

michdec's picture
michdec
440 pencils

Thoroughly entertaining. I loved watching this and I hope it would work, but I can't help wonder if it will really encourage people to use condoms. What are everyone else's thoughts on this?

silvi's picture
silvi
4172 pencils

Fantastic production!

patUDAY's picture
patUDAY
436 pencils

Superb. And that touch of live act was very good.

UDAYpatwardhan@+91 22 98206 54722

Brainsugar's picture
Brainsugar
1586 pencils

And the end line is:
Make love with all the girls you want with only one condom.

Stupid. Nice art work, but dangerous idea.

dlue's picture
dlue
342 pencils

haha well if you want to lug around used condoms and reuse them good luck ... i think others will simply let there own good sense and hygiene steer them away from that... but let us know how it works out for you

cheers,
dlue

Madeinmelmac's picture
Madeinmelmac
116 pencils

funny and simple message...
why people like you Brainsugar always try to find an error in any message? where do you see that with only one condom you will f*ck all the girls you want?...c'mon! its simple, its clear!

sgre2504's picture
sgre2504
137 pencils

this is great advertising

Wordnerd's picture
Wordnerd
6662 pencils

finally!

brandingworthspreading's picture
brandingworthsp...
648 pencils

The universality of campaigns is one of the most interesting aspects of social media. It is not important where the campaign was generated. If it's good, people around the world will know about it.

Social media amplifies a local message to a global scale. This tool becomes even more powerful for campaigns trying to raise awareness on social issues.

jazzringz's picture
jazzringz
104 pencils

loved it..

Reality Check's picture
Reality Check
1799 pencils

I have had a wet dream of how good this commercial could be for a long time, and it was immediately kicked out of my head for not being grand enough.

WillyLatasa's picture
WillyLatasa
616 pencils

EXCELENTE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

"Bright ideas bring better results"

Gualcor's picture
Gualcor
972 pencils

EXCELENTISISISISISISISISSISÍSIMO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

monsieurange's picture
monsieurange
520 pencils

jaja, esos franceses son unos chingones en dirección de arte, y la idea es buenísima.

bhu's picture
bhu
35 pencils

sex on rubber. great.

me tool's picture
me tool
14 pencils

great character great execution..

amilcar's picture
amilcar
6 pencils

uta que chingón anuncio

abrauf's picture
abrauf
72 pencils

direct.....

bullzeye's picture
bullzeye
252 pencils

great

yazayaz's picture
yazayaz
8 pencils

simple and nice. love it.

firebug's picture
firebug
1117 pencils

hhahahhahahah

very nice

raghavendra's picture
raghavendra
232 pencils

lovely animation...life like

dlue's picture
dlue
342 pencils

awesome and great narrative with old school music score to harken back to those various cartoons imprinted on us all as kids (family guy uses the same thing) makes me want to watch it again, and thats pretty freakin good for a PSA

cheers,
dlue

zerocool's picture
zerocool
455 pencils

graphic and crazy good.

amchamas's picture
amchamas
92 pencils

awesome, great animation work

Juan Martinez's picture
Juan Martinez
110 pencils

love it!!! very well done

PERP's picture
PERP
433 pencils

hehe, I've really liked it, and it has that "viral-factor" that makes it go round, congrats to the team!

.: look for the green giant on the label :.

Hibon's picture
Hibon
3731 pencils

This is great work, well done guys.

Simple ideas are the best !

J Designer's picture
J Designer
2420 pencils

I really love this ad. it is so funny. I would love to see this ad on tv!

sweejin's picture
sweejin
7044 pencils

Two thumbs up!

tripinator@hotmail.com's picture
tripinator@hotm...
134 pencils

my first 10 out of 10 I have ever given congrats duuuuudes
now u are part of the stash
http://dstash.blogspot.com

Roshan Quintus's picture
Roshan Quintus
669 pencils

wow wow wow

bite me

raadheesh's picture
raadheesh
39 pencils

Yes! Really WOW !

Raadheesh S
Graphic Designer -Artist
GSM:968-97002750
Sultanate of Oman

hilazon's picture
hilazon
150 pencils

So there is life after Eric...
Congrats! wonderful.

sarvagya's picture
sarvagya
77 pencils

Gr8 art, well executed and amazing... Fantabulously Fantastic...

Sarvagya

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

Really ! nice !!

Himanshu Prabhakar

whitewhite's picture
whitewhite
253 pencils

hilarious. but too much

cef's picture
cef
547 pencils

very good idea and execution.
love it....

Tommy G.'s picture
Tommy G.
897 pencils

so explicit. I guess young people would love it.

p.syche's picture
p.syche
267 pencils

brilliant!

everything - from images to music - is just brilliant!

hufflepoff's picture
hufflepoff
430 pencils

flipppin brilliant!

blexbolex's picture
blexbolex
3 pencils

Visual Effects by Mikros Image
www.mikrosimage.fr

You can see it here in HD :
http://vimeo.com/9083047

Waheed's picture
Waheed
47 pencils

So Simple & great execution

Holly Boy's picture
Holly Boy
42 pencils

nice and fresh ! bravo !

alhashim's picture
alhashim
47 pencils

woow

A.A.S HALHASHIM

Guest's picture
Guest

SO NICE!!! THE MESSAGE IS VERY CLEAR...

Guest's picture
Guest

fatafati

Guest's picture
Guest

this is great advertising

Guest's picture
Guest

good shit woow

Guest's picture
Guest

disgusting. a promotional vid for promiscuous recreational sex and fouling public toilets with obscene graffiti.

Guest's picture
Guest

Absolutely brilliant and effective. This kind of video unfortunately wouldn't be shown in America unless it was on cable or very late at night tv. Its a shame, its provocative and really sucks you into the plight of little willy trying to get some attention and what he needs to do to get it. I'm going to have to look at more works by these creative geniuses, as a small time graphic designer over here in the states--I never get to create anything as brilliant as this. Kudos and thanks for the inspiration.

Christopher Powers
chris@powersbydesign.com

akhot78's picture
akhot78
8 pencils

Great!!!!!!

Amol Khot

zuhyune's picture
zuhyune
64 pencils

great stop motion!!!haha

today is the last day

Edoz's picture
Edoz
241 pencils

Good Idea ... effective, but passed it on tv?!

Suchita Bhhatia's picture
Suchita Bhhatia
42 pencils

Great execution

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