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Aides: A Life

Advertising Agency: TBWA/Paris, France
Executive Creative Director: Eric Holden, Rémi Noel
Art Director: Marianne Fonferrier
Copywriter: Pierre-Louis Messager
TV Producers: Maxime Boiron ,Guillaume Faurel
Production: LES TEMPS MODERNES
Production Director: Marie Bordaz
Director: K-Roll
Music: “La Belle Vie” words of Jean Broussolle & music of Sacha Distel © Prosadis, interpreted by Les Petits Chanteurs de Saint-Marc

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13 comments

Guest's picture
Guest

wow

JeffP's picture
JeffP
810 pencils

That resonates

brookjohnston's picture
brookjohnston
296 pencils

This is very powerful. Great job.

Guest's picture
Guest

Nicely done. "Aides" for those who don't know basically means "help"

Reality Check's picture
Reality Check
1793 pencils

Yet the commercial, against my wishes, left me unmoved.

Guest's picture
Guest

french tag with english voice over.

good ad. a bit expected when title has been seen.

jackblack's picture
jackblack
2230 pencils

Nice.

Spider's picture
Spider
289 pencils

Great TVC even if for me the story telling looks like the one from Ogilvy Johannesburgo that won Cannes this year. Just the story telling, I mean, the going backwards. Anyway, great TVC!

Guest's picture
Guest

Weak.

RG's picture
RG
182 pencils

Is it just me or there's a little bit of déjà vu in this idea?

RG

CuriousPencil's picture
CuriousPencil
4227 pencils

Not seen similar, and Spider, if you mean this http://www.youtube.com/user/thetopsyfoundation then it's an entirely different use of reverse storytelling for an entirely different aspect of Aids. The Ogilvy spot shows that the effects of Aids can be reversed with medication, and is a very real use of a real victim to show real progress. This spot takes a backwards drive through the hypothetical in a car made of Be Afraid of What You'll Lose, with destination Think in its satnav. Totally different. And to great effect - I was expecting to have to moan about an 80 year old with a 20 year-old's voice, and was impressed with the reason I didn't have to.

morse's picture
morse
15439 pencils

Wow, very nice.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Lazarus's picture
Lazarus
1490 pencils

Not too shabby.

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