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African Diamond Council: Conflict Diamonds

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Your rating: None Average: 8.9 (67 votes)

Advertising Agency: Young & Rubicam Cape Town, South Africa
Production Company: Blue Panther Films
Producer: Warren Meltz
Director: Grant De Sousa
Cinematographer: Roy Zetisky
Editor: Eben Smal - Priest
Soundtrack: Simon Malherbe
Creative Director: Clinton Bridgeford
Copywriters: Emily Veitch, Ismaeel Chetty, Deanne Longmore

26 Comments

morse's picture 8826 pencils
8

Good ad, but it was too easy to guess the pun.

What hath God wrought

desailly's picture 472 pencils

Yup... I think you'd call that a metaphor, not a pun.

Reminds me of Marlon Brando in Apocalypse Now... "it was like I was shot with a diamond between the eyes..."

CurryJ's picture 959 pencils

Doesn't make it any less powerful though, does it?

================================================
I think; therefore I am

tirthomitro's picture 2192 pencils

great ad whatsoever

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture 3323 pencils

Superb idea

Szychowski's picture 89 pencils

Hard to say: "good, great, nice". This story is sad, but unfortunately true.

Meezo's picture 39 pencils

very POWERFUL

Wordnerd's picture 6617 pencils
9

wow. awesome

wilkanny's picture 4 pencils

没明白

Marlus Lau's picture 1764 pencils

Interesting film, good art direction. As Szychowski said, sad story, unfortunately true.

sirvan's picture 30000 pencils

Good. But the editing could've been better.

+++

"I love some things, and don't love some other things."

bubblestheclownfish's picture 599 pencils

Agreed

silvi's picture 4174 pencils

Shocking but excellent idea.

mycidea's picture 90 pencils

I wish i hadn't read the client name on top before i saw this video. it would shock me more.

anHiiieeta's picture 328 pencils

i dont know

BecauseISaidSo's picture 24 pencils

Well done. This is really good. The soundtrack you used was really emotive.

cef's picture 555 pencils

i think its awesome.
I will send it to my gf, maybe it makes sense after "bloody diamond"...

lucdesaulniers's picture 1165 pencils
10

No need for word here. Actually, try looking at the ad with the sound off. Just as effective.

Gasper's picture 44 pencils

Really cool!

indranil's picture 30 pencils
10

I don't want to palce any comment... just to see...

bubblestheclownfish's picture 599 pencils

I don't want to place a reply... just to read ;-)

paumarques's picture 1324 pencils
7

excelent producció.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

i360's picture 2 pencils

resonates...so deeply

LA

ccurtis's picture 39 pencils
10

Simple and still very emotional. This is a subject that deserves more understanding and attention.

raavigeorgian's picture 2450 pencils

excellent

Guest's picture
9

Thanks for the extremely helpful tips. I wish I could find more extremely useful tricks/hack articles

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