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African Diamond Council: Conflict Diamonds

Advertising Agency: Young & Rubicam Cape Town, South Africa
Production Company: Blue Panther Films
Producer: Warren Meltz
Director: Grant De Sousa
Cinematographer: Roy Zetisky
Editor: Eben Smal - Priest
Soundtrack: Simon Malherbe
Creative Director: Clinton Bridgeford
Copywriters: Emily Veitch, Ismaeel Chetty, Deanne Longmore

26 comments

morse's picture
morse
15972 pencils

Good ad, but it was too easy to guess the pun.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

desailly's picture
desailly
470 pencils

Yup... I think you'd call that a metaphor, not a pun.

Reminds me of Marlon Brando in Apocalypse Now... "it was like I was shot with a diamond between the eyes..."

CurryJ's picture
CurryJ
955 pencils

Doesn't make it any less powerful though, does it?

================================================
I think; therefore I am

tirthomitro's picture
tirthomitro
2756 pencils

great ad whatsoever

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture
alexander_bickov
3279 pencils

Superb idea

Szychowski's picture
Szychowski
89 pencils

Hard to say: "good, great, nice". This story is sad, but unfortunately true.

Meezo's picture
Meezo
40 pencils

very POWERFUL

Wordnerd's picture
Wordnerd
6662 pencils

wow. awesome

wilkanny's picture
wilkanny
4 pencils

没明白

Marlus Lau's picture
Marlus Lau
1807 pencils

Interesting film, good art direction. As Szychowski said, sad story, unfortunately true.

sirvan's picture
sirvan
29870 pencils

Good. But the editing could've been better.

+++

"I love some things, and don't love some other things."

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Agreed

silvi's picture
silvi
4172 pencils

Shocking but excellent idea.

mycidea's picture
mycidea
90 pencils

I wish i hadn't read the client name on top before i saw this video. it would shock me more.

anHiiieeta's picture
anHiiieeta
328 pencils

i dont know

BecauseISaidSo's picture
BecauseISaidSo
24 pencils

Well done. This is really good. The soundtrack you used was really emotive.

cef's picture
cef
547 pencils

i think its awesome.
I will send it to my gf, maybe it makes sense after "bloody diamond"...

lucdesaulniers's picture
lucdesaulniers
1147 pencils

No need for word here. Actually, try looking at the ad with the sound off. Just as effective.

Gasper's picture
Gasper
44 pencils

Really cool!

indranil's picture
indranil
30 pencils

I don't want to palce any comment... just to see...

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

I don't want to place a reply... just to read ;-)

paumarques's picture
paumarques
1314 pencils

excelent producció.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

i360's picture
i360
2 pencils

resonates...so deeply

LA

ccurtis's picture
ccurtis
39 pencils

Simple and still very emotional. This is a subject that deserves more understanding and attention.

raavigeorgian's picture
raavigeorgian
2444 pencils

excellent

Guest's picture
Guest

Thanks for the extremely helpful tips. I wish I could find more extremely useful tricks/hack articles

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