Ads of the World

Ads of the World™ an All Creative World site

African Diamond Council: Conflict Diamonds

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 8.9 (67 votes)

Advertising Agency: Young & Rubicam Cape Town, South Africa
Production Company: Blue Panther Films
Producer: Warren Meltz
Director: Grant De Sousa
Cinematographer: Roy Zetisky
Editor: Eben Smal - Priest
Soundtrack: Simon Malherbe
Creative Director: Clinton Bridgeford
Copywriters: Emily Veitch, Ismaeel Chetty, Deanne Longmore

26 Comments

morse's picture 8826 pencils
morse | Wed, 2009-12-16 23:13
8

Good ad, but it was too easy to guess the pun.

What hath God wrought

desailly's picture 472 pencils
desailly | Thu, 2009-12-17 11:32

Yup... I think you'd call that a metaphor, not a pun.

Reminds me of Marlon Brando in Apocalypse Now... "it was like I was shot with a diamond between the eyes..."

CurryJ's picture 959 pencils
CurryJ | Thu, 2009-12-17 01:04

Doesn't make it any less powerful though, does it?

================================================
I think; therefore I am

tirthomitro's picture 2192 pencils
tirthomitro | Thu, 2009-12-17 02:03

great ad whatsoever

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture 3323 pencils
alexander_bickov | Thu, 2009-12-17 03:03

Superb idea

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Szychowski's picture 89 pencils
Szychowski | Thu, 2009-12-17 03:56

Hard to say: "good, great, nice". This story is sad, but unfortunately true.

http://www.szychowski.info

Meezo's picture 39 pencils
Meezo | Thu, 2009-12-17 05:13

very POWERFUL

Wordnerd's picture 6617 pencils
Wordnerd | Thu, 2009-12-17 05:17
9

wow. awesome

wilkanny's picture 4 pencils
wilkanny | Thu, 2009-12-17 05:56

没明白

Marlus Lau's picture 1764 pencils
Marlus Lau | Thu, 2009-12-17 06:24

Interesting film, good art direction. As Szychowski said, sad story, unfortunately true.

sirvan's picture 30000 pencils
sirvan | Thu, 2009-12-17 09:29

Good. But the editing could've been better.

+++

"I love some things, and don't love some other things."

bubblestheclownfish's picture 599 pencils
bubblestheclownfish | Thu, 2009-12-17 09:54

Agreed

silvi's picture 4174 pencils
silvi | Thu, 2009-12-17 10:56

Shocking but excellent idea.

mycidea's picture 90 pencils
mycidea | Thu, 2009-12-17 21:58

I wish i hadn't read the client name on top before i saw this video. it would shock me more.

anHiiieeta's picture 328 pencils
anHiiieeta | Fri, 2009-12-18 02:20

i dont know

BecauseISaidSo's picture 24 pencils
BecauseISaidSo | Fri, 2009-12-18 07:26

Well done. This is really good. The soundtrack you used was really emotive.

cef's picture 555 pencils
cef | Fri, 2009-12-18 08:12

i think its awesome.
I will send it to my gf, maybe it makes sense after "bloody diamond"...

lucdesaulniers's picture 1165 pencils
lucdesaulniers | Mon, 2009-12-21 11:32
10

No need for word here. Actually, try looking at the ad with the sound off. Just as effective.

Gasper's picture 44 pencils
Gasper | Tue, 2010-01-05 20:41

Really cool!

indranil's picture 30 pencils
indranil | Thu, 2010-01-21 03:51
10

I don't want to palce any comment... just to see...

bubblestheclownfish's picture 599 pencils
bubblestheclownfish | Thu, 2010-01-21 15:20

I don't want to place a reply... just to read ;-)

paumarques's picture 1324 pencils
paumarques | Thu, 2010-01-21 04:45
7

excelent producció.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

i360's picture 2 pencils
i360 | Mon, 2010-02-15 09:14

resonates...so deeply

LA

ccurtis's picture 39 pencils
ccurtis | Mon, 2010-02-15 13:08
10

Simple and still very emotional. This is a subject that deserves more understanding and attention.

raavigeorgian's picture 2450 pencils
raavigeorgian | Fri, 2010-04-02 06:44

excellent

Guest's picture
Guest | Fri, 2010-08-20 11:09
9

Thanks for the extremely helpful tips. I wish I could find more extremely useful tricks/hack articles

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.