Affinity Plus Federal Credit Union: Ditch Your Bank

Advertising Agency: Risdall Advertising, Minneapolis, USA
Executive Creative Director: Lara Balai
Art Director / Creative Director: Matt Bergen
Copywriter / Creative Director: Erik Kvålseth
Director: Matt Pitroff
Edit: Schnitt, inc.
Published: April 2011


bakamono's picture
1004 pencils

Good ad.

because therefore it is

kleenex's picture
36280 pencils

I liked it.

welsh523's picture
150 pencils

Great spot!

JeffP's picture
810 pencils

Ah if only we could ditch all the banks

kimbaze's picture
102 pencils


coz i said so

rephlex's picture
64 pencils



kuxiaoxiao's picture
2 pencils


everartz's picture
7611 pencils

i dont buy this for god damn minute that there is a bank for people not for profit.. and i dont know for how long this dirty banking game is gonna continue

| Everartz |

advertising ninja's picture
advertising ninja
602 pencils

yes! i totally agree.. i really dont know who would be convinced about this bank. Not for pofit.. jesus... they lost me.
and this idea couldve been executed lot more funnier. flying clothes? nnaah. the bank manager shouldve done that with a cold, professional attitude himself as they were talking about the credit terms for example.. anyway, kinda funny for sure.

digital_br's picture
23 pencils

excellent. I´ve liked the way they used the idea. the way they told the history.

Jeff Lamb's picture
Jeff Lamb
3 pencils

Interesting attempt but sophomoric. Often a sign of weakness to belittle the competition. Credit Unions typically take the high road. This is an aberration.

Hammad S's picture
Hammad S
492 pencils

Smtimes but this time it works. There's already so much against banks (as can be seen on this page's comments).

Hammad S's picture
Hammad S
492 pencils

Sure belittling has neg connotations but this was just well done. I liked it a lot! Get the message. Simple.

Temple's picture
10932 pencils

What if a phone company pictured the other phone companies as thieves?

What if a power company pictured the other power companies as crooks?

What if...

This type of advertising is wrong, easy, and not creative at all.

Brainchild Theories's picture
Brainchild Theories
74 pencils

That reminds me of Zak Galifianakis!
It works because of expression of the actor it's true. There are more fees at a bank opposed to a credit union. Do you know how much the budget is for a birthday party of an employee at a bank compared to a credit union? And where do you think they get that money?

Manoma's picture
1108 pencils

Excellent !
So expressive that the sound would be not necessary ;-)

Applause !

twoshelties's picture
2 pencils

Ok. Affinity Plus is a not for profit Credit Union. They are not a for profit bank. Their mission is to provide service to their members, not to increase share holder value. For those that are not familiar with Credit Unions, I suggest you read up on them. Then check out the Harvard Business Studies on Affinity Plus and how they are way different.

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