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Comments (17)

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Highest Rated

twoshelties's picture
twoshelties
Activity Score 2

Ok. Affinity Plus is a not for profit Credit Union. They are not a for profit bank. Their mission is to provide service to their members, not to increase share holder value. For those that are not familiar with Credit Unions, I suggest you read up on them. Then check out the Harvard Business Studies on Affinity Plus and how they are way different.

bakamono's picture
bakamono
Activity Score 1002

Good ad.

because therefore it is

kleenex's picture
kleenex
Activity Score 44667

I liked it.

welsh523's picture
welsh523
Activity Score 150

Great spot!

JeffP's picture
JeffP
Activity Score 810

Ah if only we could ditch all the banks

kimbaze's picture
kimbaze
Activity Score 102

lovely

coz i said so

rephlex's picture
rephlex
Activity Score 64

true

aphex

kuxiaoxiao's picture
kuxiaoxiao
Activity Score 2

Great!

everartz's picture
everartz
Activity Score 7609

i dont buy this for god damn minute that there is a bank for people not for profit.. and i dont know for how long this dirty banking game is gonna continue

| Everartz |

advertising ninja's picture
advertising ninja
Activity Score 609

yes! i totally agree.. i really dont know who would be convinced about this bank. Not for pofit.. jesus... they lost me.
and this idea couldve been executed lot more funnier. flying clothes? nnaah. the bank manager shouldve done that with a cold, professional attitude himself as they were talking about the credit terms for example.. anyway, kinda funny for sure.

digital_br's picture
digital_br
Activity Score 23

excellent. I´ve liked the way they used the idea. the way they told the history.

Jeff Lamb's picture
Jeff Lamb
Activity Score 3

Interesting attempt but sophomoric. Often a sign of weakness to belittle the competition. Credit Unions typically take the high road. This is an aberration.

Hammad S's picture
Hammad S
Activity Score 484

Smtimes but this time it works. There's already so much against banks (as can be seen on this page's comments).

Hammad S's picture
Hammad S
Activity Score 484

Sure belittling has neg connotations but this was just well done. I liked it a lot! Get the message. Simple.

Temple's picture
Temple
Activity Score 11337

What if a phone company pictured the other phone companies as thieves?

What if a power company pictured the other power companies as crooks?

What if...

This type of advertising is wrong, easy, and not creative at all.

Brainchild Theories's picture
Brainchild Theories
Activity Score 74

That reminds me of Zak Galifianakis!
It works because of expression of the actor it's true. There are more fees at a bank opposed to a credit union. Do you know how much the budget is for a birthday party of an employee at a bank compared to a credit union? And where do you think they get that money?

Manoma's picture
Manoma
Activity Score 1108

Excellent !
So expressive that the sound would be not necessary ;-)

Applause !

twoshelties's picture
twoshelties
Activity Score 2

Ok. Affinity Plus is a not for profit Credit Union. They are not a for profit bank. Their mission is to provide service to their members, not to increase share holder value. For those that are not familiar with Credit Unions, I suggest you read up on them. Then check out the Harvard Business Studies on Affinity Plus and how they are way different.

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