ADOT (French association for organ donation): The fire
English translation of super: You're not good at saving lives. Wait until you're dead. Make the organ donor pledge.
Advertising Agency: CLM BBDO, France, Paris
Creative Directors: Gilles Fichteberg, Jean-Francois Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Director : Adrien Armanet
Production: Quad
Released: May 2007

6 comments
could the lady have saved him???
I think first person view angle all along is better. Also witness the victims that u cant help.
Drive audience to get into it.
Whatever. It's a good thought. I like
Funny. Like it. :-)
http://www.oneclub.org/co/portfolios/view/pieces/?portfolio=123
clever. i like it.
Excelent ad. It goes to the point