ADOT (French association for organ donation): The fire
English translation of super: You're not good at saving lives. Wait until you're dead. Make the organ donor pledge.
Advertising Agency: CLM BBDO, France, Paris
Creative Directors: Gilles Fichteberg, Jean-Francois Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Director : Adrien Armanet
Released: May 2007