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ADOT (French association for organ donation): The drown

English translation of super: You're not good at saving lives. Wait until you're dead. Make the organ donor pledge.

Advertising Agency: CLM BBDO, France, Paris
Creative Directors: Gilles Fichteberg, Jean-Francois Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Director : Adrien Armanet
Production: Quad
Released: May 2007

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2 comments

melocoton's picture
melocoton
987 pencils

muy buena campaña

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I liked the fact that there IS an idea.
But it just doesn't quite sit well in my stomach...
Maybe it's because of the implicit "you're completely worthless as long as you're alive" message.
I really don't mind the whole tongue-in-cheek almost comedic tonality, so long as the spot makes me feel compelled to at least 'consider' becoming an organ donor at the end of it.

And this doesn't.

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