AdoptUSKids: Ice cream

Executive Content Business Affairs Manager: Andrea Fagan

Advertising Agency: kbs+p, New York, USA
Creative Director: Will Bright
Associate Creative Director / Art Director: Kevin Gentile
Associate Creative Director / Copywriter: Michael Abell
President / Co-Chief Creative Officer: Ed Brojerdi
Co-Chief Creative Officer: Izzy DeBellis
Agency Producer: Dennis McKinley
Director Integrated Content Production: Dominic Ferro
Chief Integration Officer: David Jenkins
Agency Account Supervisor: Gabriela Benitez
Agency Account Director: Tanisha Abernathy
Production Company: Station Films
Director: Scott Corbett
Line Producer: Elizabeth Amaral
Executive Producer: Tom Rossano
Cinematographer: Jeff Venditti
Editing Facility: Cut + Run
Editor: Joel Miller

November 2011


Klara K.'s picture
Klara K.
3347 pencils

It made me go "awww". Really sweet, relatable and likeable.

kleenex's picture
40726 pencils


certaintly's picture
3994 pencils


DaAvitar's picture
198 pencils

Awww...well done......

alfredoseow's picture
22 pencils

hahaha... reminds me of a Joke from an Eddie Murphy stand up.... THE ICE CREAM MAN IS COMING!!! MOOooM...!!!! nice

Nike Diesel's picture
Nike Diesel
13431 pencils

Great campaign.
And I had a really good laugh when dad came out. Charmingly funny.

LuckyHope's picture
45 pencils

Made me laugh. Liked it.

I suppose the main reason adult couples don't adopt kids is because they don't feel good parents enough, and not that they don't want kids, especially theirs.

But maybe this is the result of a research I don't know.

Tripioso's picture
470 pencils

I love teh campaign. Especially this spot. That's me and my wife bitching for spoiling my kid. Hahahahah

Life's a Trip. Enjoy the Ride!

John T's picture
John T

Thought the ad was cute. A little investigation on the origin of the icecream tune may have been helpful.

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