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Le Sens Propre

Published/Aired: 
May 2009
Description: 
Advertising Agency: Goodby, Silverstein & Partners, San Francisco, USA
Creative Director: Keith Anderson
Associate Creative Director: Tony Stern
Associate Creative Director: Frank Aldorf
Art director: Jon Willard
Copywriter: Jesse Gazzuolo
Broadcast Producer: Brian Coate
Production Company: Blacklist, New York
Director & Writer: Cisma
Executive Producers: Aaron Kisner, Adina Sales
Producer: Cassie Hamilton
Live Action Production Services: Margarida Flores E Filmes, São Paulo
Executive Producers: Paulo Schmidt, Fabiano Beraldo
Production Coordinators: Ingrid Raszl, Thais Freire
Production Director: Adriano Gobbi
Director of Photography: Pierre de Kerchove
First AD: Janie Paula
Second AD: Livia Duclerc
Casting: Flavia Cocozza
Stylist: Daniel Ueda
Wardrobe Assistants: Rita Lazzarotti, Kali Leuzzi
Production Designer / On Set Art Director / Scenography: Olivia Helena Sanches
Art Assistants: Amanda de Freitas Coelho, Ana Elisa Arietti
Set Technicians: Santana Cenários, Lindolfo de Jesus Santana, Jose Fernandes Dos Santos
Props: Sergio Heineck, Juliana Matsuki
Props Assistant: Mariana Herman
Props (toys): Verônica de Oliveira Kehl
Storyboard Artist: Renato Blaschi
Location Scout: Alexandre Rocha
Stager: Helio Villela Nunes
Stop Motion Animation: Animatorio, São Paulo
Post Production: Illegal FX, São Paulo
Post Production Coordinator: Francisco Ruiz
Editor (Premiere): Marcio Soares
Colorist: Daniel Dias
AE Compositors: Daniel Dias, Pedro Gebara, Guilherme Correa, Luis Costa
AE Rotoscoping: Rogerio Merlino, Marcelo Martins, Marcio Martins, Diego Rock
Music & Sound Design: Paulo Beto
Mix: Joe Ramos, Big Joe Sound, Santa Monica

Comments (25)

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Highest Rated

Guest's picture
Guest

BORING!!!! YOU ACTUALLY EXPECT PEOPLE TO WATCH THIS WHOLE THING? ARE YOU KIDDING?!

Guest's picture
Guest

excellent! smells like Gondry:)

everartz's picture
everartz
Activity Score 7609

i dont know how different is CS4 from CS3 but it seems that it has a big shift from the older versions.. good work

| Everartz |

Dr_Mudler's picture
Dr_Mudler
Activity Score 171

Its a huge difference...i can't say much, you have to try it out yourself to see it. ;)

-The Color of Life Depends on You-

Guest's picture
Guest

3 Cheers! Goodby, Silverstein & Partners team

You guys took complete freedom in thinking/creativity and it's shows!

Great work! Keep it up!

PC

sirvan's picture
sirvan
Activity Score 29860

Work there much?

+++

"I love some things, and don't love some other things."

copywriter.txt's picture
copywriter.txt
Activity Score 828

Awesome piece of work.

Guest's picture
Guest

Waaww so Psichedelic!!!

hnavas's picture
hnavas
Activity Score 47

Without comments... great work...

Guest's picture
Guest

could have been condensed into about (:45)...a wee bit self-indulgent...

_yan_'s picture
_yan_
Activity Score 162

I really don't know if I like it or not...

gmint7's picture
gmint7
Activity Score 2683

change the logo to PS3, it will work too.

really creative production.

:::J:::

nitrous's picture
nitrous
Activity Score 55

Good creative work!

Guest's picture
Guest

very creative....but i don't know what's this ad actually means...

Dr_Mudler's picture
Dr_Mudler
Activity Score 171

This is very good...
the ad really reaches out to the creative minds...
so much deviant things makes u feel everything is possible

-The Color of Life Depends on You-

Guest's picture
Guest

BORING!!!! YOU ACTUALLY EXPECT PEOPLE TO WATCH THIS WHOLE THING? ARE YOU KIDDING?!

mpared's picture
mpared
Activity Score 562

meaningless

Guest's picture
Guest

no need to be xplained.........self explanatory
it is awesome.........

Guest's picture
Guest

happiness is all around :)
love cs

navs's picture
navs
Activity Score 171

i want to try the drug that made those guy make that adv!

Guest's picture
Guest

Boring. Get tired after 20 seconds and never understood the point. No-one would see it all.

Guest's picture
Guest

非常出色的作品。
以细节给人以想象,结合梦魇的灵感童心的纯净!学习!!

agk's picture
agk
Activity Score 81

awesome

Amruta

agk's picture
agk
Activity Score 81

tooooo goodddddd

Amruta

Guest's picture
Guest

pretty gay shit

Hadrons's picture
Hadrons
Activity Score 6017

chapeau.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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