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Adidas: The Cautionary Tale of Ebenezer Snoop

Adidas launched its pioneering Holiday Campaign for 2012, enlisting the help of some of the world’s finest sporting and cultural icons, including Snoop Lion and David Beckham. At the heart of the campaign is ‘The Cautionary Tale of Ebenezer Snoop’ online film, offering you the opportunity to find and share your own Holiday Spirit. As the film closes, you are invited to find out if you are an Ebenezer, and if so, the chance to redeem yourself via a truly innovative Facebook app.

Advertising Agency: Sid Lee, USA
Executive Creative Director: Kris Manchester
Creative Directors: Charles Hall, Brandon Pierce
Art Director: Jamie Gurnell
Copywriter: Brad Getty
Director: Jake Szymanski
Production Company: Caviar Content
Animator: J. J. Sedelmaier
Production Company: Jimmy Lee
Editor: Louis-Philippe Charette / Jimmy Lee
Colorist: Drew Downes
Post Production: Mass Market
Designer: Marc-Andre Dandurand
Executive Producer: Josh Reynolds / Jimmy Lee
Producer: Janie Delorme / Jimmy Lee
Account Manager: Myriam Veilleux
Strategy: Shai Idelson
Web Producer: Pier-Luc Beaulieu
Sound Design: Machine Head
Published: November 2012

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11 comments

Blackmetaldeath.com's picture
Blackmetaldeath.com
94 pencils

Is it me. Or is it boring?

Rock on!

Siderola's picture
Siderola
708 pencils

it is.

GrumpyArtDirector's picture
GrumpyArtDirector
823 pencils

I don't think Snoop himself has watched the whole thing.

feysal's picture
feysal
2140 pencils

cool animation

groovy baby!

jponino's picture
jponino
601 pencils

... useless ...

BoBBy_js's picture
BoBBy_js
147 pencils

Viral mmmmm maybe, make me wanna buy it... doubt it. Everything in this campaign has been done, nothing new.

CommandZ's picture
CommandZ
2472 pencils

No shizzle.

kleenex's picture
kleenex
25556 pencils

BUTTT this is not going to sell sneakers, right??

danmarteen's picture
danmarteen
31 pencils

good animation.

there.aint.no.bad.brief's picture
there.aint.no.b...
35 pencils

wake me when its over.

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

Poop..

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