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Adidas: Game Teaser

Adidas Originals is launching the first Augmented Reality experience in footwear. Our animation was a teaser spot for this. We needed to show the five shoes in a street environment similar to the one used in Adidas augmented reality space. The shoes needed to be displayed one after another and the agency liked a transformer like effect to be used for transitions. We elaborated a bit further on this to try and make the transitions as different as possible.

Advertising Agency: Sid Lee Amsterdam, Belgium
Agency/Production company: Frame, Denmark
Creative Directora: Anders Schroder / Frame.dk, Kristian Grove Moller / Sid Lee, Dave Roberts / Sid Lee
Executive Producer Thomas Bay / Frame.dk
Published: January 2010

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8 comments

Guest's picture
Guest

SWEEEEEEEEAT! Great art..

Guest's picture
Guest

needs better lighting and the lack of color in the street makes the project look unfinished

deadlinecanwait's picture
deadlinecanwait
111 pencils

great .....

Bundy Agency's picture
Bundy Agency
597 pencils
Tommy G.'s picture
Tommy G.
897 pencils

My kind of ad

Guest's picture
Guest

THX Joe, de plus le film NIKE est vraiment plus fort visuellement... sans oublier le concept

high-sense's picture
high-sense
18 pencils

Brilliant

Let's Design oUr wOrlD

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