Adidas: Game Teaser

Adidas Originals is launching the first Augmented Reality experience in footwear. Our animation was a teaser spot for this. We needed to show the five shoes in a street environment similar to the one used in Adidas augmented reality space. The shoes needed to be displayed one after another and the agency liked a transformer like effect to be used for transitions. We elaborated a bit further on this to try and make the transitions as different as possible.

Advertising Agency: Sid Lee Amsterdam, Belgium
Agency/Production company: Frame, Denmark
Creative Directora: Anders Schroder / Frame.dk, Kristian Grove Moller / Sid Lee, Dave Roberts / Sid Lee
Executive Producer Thomas Bay / Frame.dk
Published: January 2010

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8 comments

GuestThursday, May 27, 2010 - 07:28

SWEEEEEEEEAT! Great art..

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GuestThursday, May 27, 2010 - 11:41

needs better lighting and the lack of color in the street makes the project look unfinished

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111 pencils

deadlinecanwaitThursday, May 27, 2010 - 17:51

great .....

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597 pencils

Bundy AgencyThursday, May 27, 2010 - 18:07

surely inspired by the lifelounge work

http://www.lifelounge.com/photography/news/all-day-i-dream-about-sneak...

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909 pencils

Tommy G.Friday, May 28, 2010 - 18:52

My kind of ad

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2961 pencils

joelapompeSaturday, May 29, 2010 - 10:06

very similar to a 2005 cannes shortlist for Nike :
http://www.joelapompe.net/2010/01/29/adidas-not-so-originals-nike-bask...

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

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GuestMonday, May 31, 2010 - 14:22

THX Joe, de plus le film NIKE est vraiment plus fort visuellement... sans oublier le concept

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18 pencils

high-senseSunday, June 6, 2010 - 03:21

Brilliant

Let's Design oUr wOrlD

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