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Adidas: Countdown

Advertising Agency: 180/TBWA, China
Creative-at-large : John Merrifield
Executive Creative Director: Yang Yeo
Creative Director: Elvis Chau
Associate Creative Directors: Lesley Zhou
Copywriters: Lesley Zhou, Nicky Zhang, Michelle Wu
Art directors: Elvis Chau, Nie Lang, Xia Zheng, Susie Sun, Amani Qian
Production House: Stink London
Film Director: NEO
Group Account Director: Koo Yeat Mung
Account Director: Clare Xie
Associate Planning Director: Sosuke Koyama
Production Company: Corbis Artist Representation
Aired: December 2007

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9 comments

stitchy's picture
stitchy
779 pencils

the idea is nt new but there ads r never boring...
great job i say...

elgrecones's picture
elgrecones
323 pencils

must say its pretty damn good...

very emotional... the soundtrack gives it the perfect mood...
great job...

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

It's big budget and big impact. But the idea isn't memorable for me.

We're going to need more lube.

gmint7's picture
gmint7
2685 pencils

:::J:::

i dont get it.. sorry

can someone explain??

:::J:::

victorgc_a03's picture
victorgc_a03
6 pencils

Amazing, i love it, it's very emotional.
Explanation:
One world, one dream...

Onur's picture
Onur
36 pencils

Its done before by a Turkish cellphone company, who is the Sponsor to Turkish National football team.

pscs's picture
pscs
440 pencils

Wow! high budget, high quality. Got everyone to do the stuff, but the bad part is the obvious act out...

It's very inspiring. I love that piano tune and it's sooooo simple... in my head and running on my fingers now :)

sam51238983's picture
sam51238983
15 pencils

China's advertisement, likes very much

johndo's picture
johndo
16 pencils

Whaouuuuuu.
A very good music but just at the begining.
It's started very good and become extremly borring.
Incredible i can't understand why a ad like that got a so bad sound production !
after 5 sec, the music became totaly awful.

Bad work, very bad

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