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ADD (Sporting Association for the Disabled): Help 3

Advertising Agency: ageisobar, São Paulo, Brazil
Creative director: Carlos Domingos
Creatives: Daguito Rodrigues, Henrique Mattos, Andre Fuku, Charles Farias, Cristiano Rodrigues, Tales Lima
Production Company: OX Cine
Director: Marcelo Barbosa
Aired: January 2011

4 comments

sambuca's picture
sambuca
1066 pencils

white font on white shirt???
had to watch it 3 times to understand it....

YJ's picture
YJ
372 pencils

Yeah, I agree. Not the greatest art direction over the three spots, but it gets the point across. I love the message too. It hits close to home. I have a brother who could legitimately take advantage of a handicapped spot, but he doesn't so others can use it. And when I see a perfectly capable person taking those spots because either they are just too lazy, or are taking advantage of having a family member (who is not with them) that has the placard, is infuriating. Anyway, overall I like it.

kleenex's picture
kleenex
34135 pencils

I like the ads,but not 100% feeling them.

Lazarus's picture
Lazarus
1538 pencils

I'd be pissed too.

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