Acura: Transformation

Advertising Agency: RP&, USA
Creative Director: John Hage
Head of Art: Phillip Squier
Art Director: Brian Hall
Copywriter: Jeremiah Follett
Executive Producer: Jack Epsteen
Production Company: Biscuit Filmworks USA
Director: Christopher Riggert
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Martha Davis
Director of Photography: Rodrigo Prieto
Visual Effects: Animal Logic
Executive Producer: Nerissa Kavanagh
VFX Supervisor: Nick Ponzoni
Art Director: Ben Walsh
Pre Vis Artist: Gareth Young
VFX Compositor: Jason Hawkins
VFX Co-ordinator: Kiana Bicoy
Animation: HKS Company
Stop Motion Supervisor: Helder Sun
Lead Animator: Kevin Glick
Editorial: The Whitehouse
Editor: Stuart Reeves
Music: Human

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12 comments

byzade's picture
byzade
131 pencils

a successful operation

Hibon's picture
Hibon
3731 pencils

Great 3d/video production.

Simple ideas are the best !

ElCaza89's picture
ElCaza89
310 pencils

wow great execution, and it says just what it needs, great

Guest's picture
Guest

A great video!

Guest's picture
Guest

Great idea but badly executed.
The car is shaking way too much in an attempt to give the spot a classic stop motion feel. It doesn’t make the car look good at all. It makes the car look cheap and very flimsy. The shakiness is distracting overall.
It’s a shame that the fascination of doing real stop motion with the car is taking over from what actually looks good in the final spot. This could have been a beautiful spot with the right director on it.
I’m surprised that Acura approved this.

Guest's picture
Guest

Cheer up, mate.

Guest's picture
Guest

You've missed the point.... Stop motion. Think again. :)

maxchionh's picture
maxchionh
171 pencils

It explains everything within one short scene. Effective advertising and great art direction.

zuhyune's picture
zuhyune
64 pencils

so so great! great execution!

today is the last day

kalpesh78's picture
kalpesh78
2582 pencils

they could've done so much with these commercials... disapointing.

ideas....30 minutes nahi toh free.

agatur's picture
agatur
80 pencils

great video :)

Ohkamp's picture
Ohkamp
227 pencils

Neat

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