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Acura TL: Fist

Advertising Agency: RPA, Santa Monica, USA
Creative Director: John Hage 

Senior Art Director: Eric Goldstein

Copywriter: Grant Holland
Interactive Copywriters: Keith Wisniewski, Jeff Mullen
Interactive Designer: John Waters

Executive Producer: Jack Epsteen
Print Photographer: Andy Glass
Production Co: MJZ

Executive Producer: Eric Stern

Line Producer: Emma Wilcockson

Director: Nicolai Fuglsig

DP: Barry Peterson

Editorial Company: Spot Welders

Editor: Robert Duffy

Music Company: Robot Repair

Composer: Douglas Darnell

Sound Design Company: Robot Repair 

Visual Effects Company: The Mill NY
VFX
Creative Director: Angus Kneale
VFX CG Supervisor: Ben Smith

VFX Producer: Dan Roberts
Sound Mix Company: Juice

Sound Mixer: Bob Gremore

Telecine Company: The Mill NY

Colorist: Fergus McCall

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10 comments

kgeiger's picture
kgeiger
7027 pencils

A person that dives, a person that hits something and, well, a person that fires a gun. Of course these three spots fit together. Not.

R3P's picture
R3P
33 pencils

Real cool seeing the shock on the actors arm as he hits the board. Kind of makes me wonder if the board actually gave way when he hit it. Sorry for over analyzing it. I like the bullet commercial just a bit better.

Guest commenter's picture
Guest commenter

i loved the diving one...favourite

Guest commenter's picture
Guest commenter

impressive

stitchy's picture
stitchy
779 pencils

this s the weakest among 3. the animation s a bit lame, the diving one is the best, but all 3 dont give anything new...

but then simplicity s good

Crisp One's picture
Crisp One
2007 pencils

"So powerful, its like getting fisted."

Guest commenter's picture
Guest commenter

impactful!

Guest commenter's picture
Guest commenter

impactful!

All ears's picture
All ears
233 pencils

I don't understand how crap like this is produced with so many people on board.

Guest commenter's picture
Guest commenter

Do you guys like these ads? See a doctor. They are sooooooo 80´s!! Only a visual metaphor that no tell me nothing about the car. Seems old, very old...

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