Acura TL: Fist
Advertising Agency: RPA, Santa Monica, USA
Creative Director: John Hage
Senior Art Director: Eric Goldstein
Copywriter: Grant Holland
Interactive Copywriters: Keith Wisniewski, Jeff Mullen
Interactive Designer: John Waters
Executive Producer: Jack Epsteen
Print Photographer: Andy Glass
Production Co: MJZ
Executive Producer: Eric Stern
Line Producer: Emma Wilcockson
Director: Nicolai Fuglsig
DP: Barry Peterson
Editorial Company: Spot Welders
Editor: Robert Duffy
Music Company: Robot Repair
Composer: Douglas Darnell
Sound Design Company: Robot Repair
Visual Effects Company: The Mill NY
VFX
Creative Director: Angus Kneale
VFX CG Supervisor: Ben Smith
VFX Producer: Dan Roberts
Sound Mix Company: Juice
Sound Mixer: Bob Gremore
Telecine Company: The Mill NY
Colorist: Fergus McCall
10 comments
A person that dives, a person that hits something and, well, a person that fires a gun. Of course these three spots fit together. Not.
Real cool seeing the shock on the actors arm as he hits the board. Kind of makes me wonder if the board actually gave way when he hit it. Sorry for over analyzing it. I like the bullet commercial just a bit better.
i loved the diving one...favourite
impressive
this s the weakest among 3. the animation s a bit lame, the diving one is the best, but all 3 dont give anything new...
but then simplicity s good
"So powerful, its like getting fisted."
impactful！
impactful！
I don't understand how crap like this is produced with so many people on board.
Do you guys like these ads? See a doctor. They are sooooooo 80´s!! Only a visual metaphor that no tell me nothing about the car. Seems old, very old...