Acura: Shockwave

Advertising Agency: rp&, Santa Monica, CA, USA
RPA Chief Creative Officer: David Smith
Creative Director: John Hage
Head of Art: Phillip Squier
Sr. Art Director: Eric Goldstein
Sr. Copywriter: John Guynn
Executive Producer: Jack Epsteen
Creatives: Perrin Anderson, Laura Hauseman, Sean Vij, Jon Willard
Production Company: Biscuit Filmworks
Director: Noam Murro
DP: Toby Irwin
Executive Producer: Shawn Lacy, Colleen O’Donnell
Line Producer: Jay Veal
Editorial Company: The Whitehouse
Editor: Stewart Reeves
VFX Company: Animal Logic
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
Music: Robot Repair
Composer: Michael Schanzlin

March 2010


michelangelo's picture
660 pencils

another example of creative simplicity and excellent production without frills

Adaddicted's picture
3435 pencils

now, check the break pedals!


Reality Check's picture
Reality Check
2367 pencils

The art direction throughout the Acura campaign is perfect, holding all the various bits of work together as a coherent whole that manages to look simple without ever being underwhelming.

Hiperion's picture
3138 pencils

The best comments in the world are Adaddicted´s ones (irony mode off)

Great art, good way to show the concept.

polar's picture
28 pencils

Acura, good advertisements.

PERP's picture
433 pencils

Excellent campaign, really focused, it denotes hard work and commitment, and that really can be seen in the outcome. Congratulations to all the team, great work!

.: look for the green giant on the label :.

everartz's picture
7609 pencils

im not sure if this car ONLY has this ability to absorb the shocks, most modern cars have this technology now, for me as a viewer it opens my eyes to look for the same technology in other cars, at least for cheaper ones " this can be the thought of a normal viewer whose not in the advertising industry"

| Everartz |

Ed Rapport's picture
Ed Rapport
724 pencils

RPA creatives are letting us know they can run like Gayle Sayers with this idea all day. this art & copy team can talk about the importance of every single bolt holding one of these Acura vehicles together.

Brain-Art's picture
1101 pencils

I hope that's not a lie

Phil Lestino's picture
Phil Lestino
1684 pencils

I like the Gallery feel of these ads....makes even the crash test look original

kgeiger's picture
7287 pencils

I actually find myself liking this Acura advert. Nice work.

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