Acura: Shockwave

another example of creative simplicity and excellent production without frills

now, check the break pedals!

The art direction throughout the Acura campaign is perfect, holding all the various bits of work together as a coherent whole that manages to look simple without ever being underwhelming.

The best comments in the world are Adaddicted´s ones (irony mode off)

Great art, good way to show the concept.

Acura, good advertisements.

Excellent campaign, really focused, it denotes hard work and commitment, and that really can be seen in the outcome. Congratulations to all the team, great work!

im not sure if this car ONLY has this ability to absorb the shocks, most modern cars have this technology now, for me as a viewer it opens my eyes to look for the same technology in other cars, at least for cheaper ones " this can be the thought of a normal viewer whose not in the advertising industry"

RPA creatives are letting us know they can run like Gayle Sayers with this idea all day. this art & copy team can talk about the importance of every single bolt holding one of these Acura vehicles together.

Nice

I hope that's not a lie

I like the Gallery feel of these ads....makes even the crash test look original

I actually find myself liking this Acura advert. Nice work.