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Engine Parts

Agency: 
Published/Aired: 
March 2010
Description: 

Film advertisment created by rp&, United States for Acura, within the category: Automotive.

Advertising Agency: rp&, Santa Monica, CA, USA
RPA Chief Creative Officer: David Smith
Creative Director: John Hage
Head of Art: Phillip Squier
Sr. Art Director: Eric Goldstein
Sr. Copywriter: John Guynn
Executive Producer: Jack Epsteen
Creatives: Perrin Anderson, Laura Hauseman, Sean Vij, Jon Willard
Production Company: Biscuit Filmworks
Director: Noam Murro
DP: Toby Irwin
Executive Producer: Shawn Lacy, Colleen O’Donnell
Line Producer: Jay Veal
Editorial Company: The Whitehouse
Editor: Stewart Reeves
VFX Company: Animal Logic
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
Music: Robot Repair
Composer: Michael Schanzlin

Comments (9)

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Highest Rated

Phil Lestino's picture
Phil Lestino
Activity Score 1684

OK

michelangelo's picture
michelangelo
Activity Score 660

like the print ad, no amount of text or VOs could give this campaign clarity

Enduwolf's picture
Enduwolf
Activity Score 165

'The most innovative thinking you'll find, you'll find in an Acura'

It's a very simple campaign, they, with accompanying simple visual direction and soothing VO talent, are listing their innovations.

Adaddicted's picture
Adaddicted
Activity Score 3435

if it is true, I shall call it Acura!

withalltherespects

satrianee's picture
satrianee
Activity Score 3748

The series are all about the "technical skills". A very clear and nice way of telling "a lot" about engine. It's getting more fun watching these.

polar's picture
polar
Activity Score 28

Effective, the messege is comlpetely clear.

GX's picture
GX
Activity Score 144

Great

Ed Rapport's picture
Ed Rapport
Activity Score 724

Damn. these guys are good! the theme holds tight in all 3 spots. I've been told enough about the great mechanics of this Acura, if I were in market for a new car, I would consider. Not bad looking whips either.

Brain-Art's picture
Brain-Art
Activity Score 1101

Nice

Phil Lestino's picture
Phil Lestino
Activity Score 1684

OK

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