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Acura: Engine Parts

Advertising Agency: rp&, Santa Monica, CA, USA
RPA Chief Creative Officer: David Smith
Creative Director: John Hage
Head of Art: Phillip Squier
Sr. Art Director: Eric Goldstein
Sr. Copywriter: John Guynn
Executive Producer: Jack Epsteen
Creatives: Perrin Anderson, Laura Hauseman, Sean Vij, Jon Willard
Production Company: Biscuit Filmworks
Director: Noam Murro
DP: Toby Irwin
Executive Producer: Shawn Lacy, Colleen O’Donnell
Line Producer: Jay Veal
Editorial Company: The Whitehouse
Editor: Stewart Reeves
VFX Company: Animal Logic
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
Music: Robot Repair
Composer: Michael Schanzlin

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9 comments

michelangelo's picture
michelangelo
660 pencils

like the print ad, no amount of text or VOs could give this campaign clarity

Enduwolf's picture
Enduwolf
165 pencils

'The most innovative thinking you'll find, you'll find in an Acura'

It's a very simple campaign, they, with accompanying simple visual direction and soothing VO talent, are listing their innovations.

Adaddicted's picture
Adaddicted
3435 pencils

if it is true, I shall call it Acura!

withalltherespects

satrianee's picture
satrianee
3748 pencils

The series are all about the "technical skills". A very clear and nice way of telling "a lot" about engine. It's getting more fun watching these.

polar's picture
polar
28 pencils

Effective, the messege is comlpetely clear.

GX's picture
GX
146 pencils

Great

Ed Rapport's picture
Ed Rapport
724 pencils

Damn. these guys are good! the theme holds tight in all 3 spots. I've been told enough about the great mechanics of this Acura, if I were in market for a new car, I would consider. Not bad looking whips either.

Brain-Art's picture
Brain-Art
1101 pencils

Nice

Phil Lestino's picture
Phil Lestino
1670 pencils

OK

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