Activision DJ Hero: Worlds Collide
The Mill LA has collaborated with Prettybird and director Paul Hunter on the spot called Worlds Collide that promotes the release of Activision’s DJ Hero. Manufactured by the makers of Guitar Hero, this new game introduces an innovative way to experience music and allows wannabe DJs to mix and scratch their way through a multitude of music genres using a custom turntable controller. Starring hip-hop icons Eminem and Jay-Z, the ad features a host of visual effects used to demonstrate the mixing of two tracks by the gamer that stands between the duelling rappers in front of a cheering crowd.
Advertising Agency: Crispin Porter & Bogusky, USA
Creatives: Steve Babcock (CD), Conor McCann (Assoc CD)
Producer: Amanda Ormerod
Production Company: Prettybird
Director: Paul Hunter
DP: Don Davis
Producer: William Green
Editing Company: Number 6
Editor: Chan Hatcher
Post Production: The Mill / Los Angeles
Producer: Lee Pavey
Shoot Attend: Billy Higgins, Gavin Welsman, Cory Brown
Lead Flame: Ant Walsham
Flame: Giles Cheetham, Chris Knight, Andy Bate, Tara DeMarco, Shane Zinkhon, Mike Plescia
CG previs: Michael Panov
Comments
Pedestrian
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"I love everything"
The ads for this game have been incredible and have hit the demographic spot on!
Found a way to get a free copy of DJ Hero. I just completed a survey and it showed up a month later! Not sure how long this is going to last.
http://www.djhero4free.com
Maybe the lack of an original creative idea "hits the demographic spot on" - but this looks more like a visual representation of the game package's backflip to me: the player in the game messes around with Eminem and Jay-Z's music and the visual shows exactly that - not more, not less.