Activate: Stop Vitamin Cruelty
Creature vs. Culture invented, executed and takes full responsibility for the Stop Vitamin Cruelty campaign for Activate drinks. We hit New York and LA with a barrage of helpless vitamin PSA's in print, video and online media to make sure you know this: Drink Activate, or drink deteriorated vitamins. You didn't know you had a choice. Now you do. Drink fresh vitamins. Do the right thing.
Advertising Agency: Creature vs Culture, NY, USA