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Action Aid: Speakers

We give a voice to those who don't have one.

Advertising Agency: DLV BBDO, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Creatives: Valentina Amenta, Davide Fiori, Simone di Laus, Dario Lo Nardo
Deputy Creative Director: Valentina Amenta e Davide Fiori
Production company: HFilms
Photographer: Diego Indraccolo
Director: Luke Scott

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7 comments

autte's picture
autte
4 pencils

no.

Hadrons's picture
Hadrons
5743 pencils

The blew a good concept.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture
sambuca
1066 pencils

beautiful people :)

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

Nice, nice, nice, except idea.

bate_palmas's picture
bate_palmas
1479 pencils

The photography is lovely, no doubt.

I can't understand how this idea actually made it through to production.

CuriousPencil's picture
CuriousPencil
4227 pencils

"Noble".

Would be nice if they'd looked a little closer in their mirror before running this, and included something addressing the size of those massive speakers, maybe play with "the burden of the voiceless" a little. The client's slogan is "end poverty together" - not sure there's a huge market for bass bins and empty speakers (with no amp, power or cables) in the African Savanna.

Two for a noble effort, Minus eight for execution.

bate_palmas's picture
bate_palmas
1479 pencils

The burden of a voiceless might have worked, yeah.

It really bothers me that an idea like this gets through to production. This was obviously a fairly big budget job. Shooting in Africa and all. The idea is just so completely flawed. We spend so much of our time making sure ideas make sense and are relevant (and original), and how this got past creative group heads, creative directors, executive creative directors, planners, and even CLIENT is absolutely beyond me!!

Bit of a rant I know. But how can an idea like this be granted so much budget?

Ridiculous.

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