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Absolut: Dissection

Advertising Agency: TBWA/Chiat/Day, New York, USA
Worldwide Creative Director: Rob Smiley
Creative Director: Lew Willig
Copywriter: Meghan Simons
Art Director: Megan Williams
Producer: Jamie Grady

Production Company: Psyop, New York
Directors: Mate Steinforth
Designer: Mate Steinforth
Director of Photography: Martin Ahlgren
Executive Producer: Lucia Grillo
Producer: Nathan Jew
Assistant Producer: Tarun Charaipotra
Live Action Producer: Paul Middlemiss

Visual Effects Company: MassMarket, New York
VFX Executive Producer: Justin Lane
Technical Director: Jacob Slutzky
Lead Flame Artist: Nick Tanner
Flame Artists: Chris Staves, Theo Maniatis
Pre Visual Artist: Damon Ciarelli
Editor: Cass Vanini
XSI Team: Dave Barosin, Jan Bitzer, Andrea Gebhardt, Jae Ham, Bashir Hamid, Andy Hara, Florian Witzel, Miguel Salek, Boris Ustaev, Jason Vega, Lee Wolland
Roto Artists: Leslie Chung, David Marte, Joon Park

Sound mixer: Peter Holcomb, Sound Lounge, New York
Music: Small Sails, Somnambulist

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11 comments

Mr Hughes's picture
Mr Hughes
386 pencils

a lot of people to produce a lot of nothing.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Didn't say a damn thing, but it looks great.

RM's picture
RM
419 pencils

Ever since I saw that slow motion camera capturing a water balloon burst - we seem to have been inundated with ads using this technique. Schweppes did it here in Oz to capture the 'schweppevessence'.
I'm all for embracing the latest technology but still it makes for a bunch of really lazy creatives.

whitespace's picture
whitespace
1953 pencils

chances are... just one guy produced the goods. the rest signed their name on it when it was done.

ZeOrb's picture
ZeOrb
24 pencils

i'll watch that again

jonybeta's picture
jonybeta
364 pencils

Very nice visual, looks good!, not the greatest idea but works.
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Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

deadlinecanwait's picture
deadlinecanwait
111 pencils

great

Don Rapper's picture
Don Rapper
223 pencils

c'mon people... constructive criticism... dont need to be a jerk
to say an interesting thing...

FlyingDogs's picture
FlyingDogs
968 pencils

If this was on TV, I wouldn't switch the channel. But then, it's not something I'd look forward to watching either.

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cullers's picture
cullers
332 pencils

With the tagline and the visual I got the concept that it's supposed to come together naturally, like puzzle pieces (which are not natural, but whatever) and that all the components fit together perfectly. Unfortunately, the print looks like the opposite of fitting together naturally, it looks like it's exploding or shattering - not joining beautifully even though the shards are not jagged.

It's very pretty, but I don't feel the concept is particularly strong nor am I sure who is supposed to be identifying with it.

silenciorn's picture
silenciorn
153 pencils

No need to say anything. The voice over is not necesary. C'mon, it's absolut! As ALWAYS, the sole bottle says it all.

The animation was performed beautifully, I personally loved the jagged glass detail.

Very cool.

si fai il mio nome, non ci sono più...

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