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Absolut: Blank

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: Mark Figliulo
Creative Director / Copywriter: Sue Anderson
Associate Creative Director / Art Director: Hoj Jomehri
Dir. Art Production: Teresa Rad
Exec Producer: Robert Valdes
Sr. Producer: Darryl Hagans
Asst. Producer: Ellen Fitzgerald
Production Company: Believe Media
Director: Floria Sigismondi
Exec Prod: Liz Silver
Line Producer: William Sloss
DP: Simon Chaudoir
Photographer: Felipe Robelo
Retouching / Post Production: E-Graphics
Art Materials and Logistics: Alarming Industries
Editing: Lost Planet
Editor: Hank Corwin
Exec Prod: Krystn Wagenberg
VFX: MPC
EP: Justin Brukman
Producer: Louisa Cartwright
Music: Octopus Project

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12 comments

Temple's picture
Temple
9621 pencils

Too iconic to stay away for long from its roots. Good to see the bottle back.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

+1

Ron Burgundy's picture
Ron Burgundy
1636 pencils

.

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

Some things don't change; ABSOLUT-ly brilliant.

kleenex's picture
kleenex
25488 pencils

nice idea.

Rotzgoht's picture
Rotzgoht
186 pencils

A friend of mine works on this account. So I want to rib him and say how awful it is. But it's not awful at all. There's a lot of long legs on this. And all they did was bring back the bottle. And then some.

Argonath's picture
Argonath
83 pencils

drunk people do artistic and briliant things, why I'm still sober?

pez's picture
pez
1718 pencils

Great work.

Jackbr's picture
Jackbr
1360 pencils

Cool, very, very cool.

Jack

Nike Diesel's picture
Nike Diesel
13339 pencils

What adidas did with adicolor is more relatable with consumers and product.
Here, the link is not that strong. I don't see anything special here, except keeping the artists drunk.

Corbeen's picture
Corbeen
1070 pencils

OOOOOOh. Not only that u didn't create a new strategy but u involved innocent artists to paint on ur bottle from the 80's... Whooohaaa:)
I hope u payed them enough for this ....

brendansparrow's picture
brendansparrow
204 pencils

Although I don't agree that vodka helps inspire creativity (more often than not the only thing it incites in me is a thumping hangover), the ad is a good return to their iconic message and kudos to the artists involved for their efforts in such a large-scale project.

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