Absolut: Blank

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: Mark Figliulo
Creative Director / Copywriter: Sue Anderson
Associate Creative Director / Art Director: Hoj Jomehri
Dir. Art Production: Teresa Rad
Exec Producer: Robert Valdes
Sr. Producer: Darryl Hagans
Asst. Producer: Ellen Fitzgerald
Production Company: Believe Media
Director: Floria Sigismondi
Exec Prod: Liz Silver
Line Producer: William Sloss
DP: Simon Chaudoir
Photographer: Felipe Robelo
Retouching / Post Production: E-Graphics
Art Materials and Logistics: Alarming Industries
Editing: Lost Planet
Editor: Hank Corwin
Exec Prod: Krystn Wagenberg
EP: Justin Brukman
Producer: Louisa Cartwright
Music: Octopus Project

July 2011


Temple's picture
11029 pencils

Too iconic to stay away for long from its roots. Good to see the bottle back.

Ron Burgundy's picture
Ron Burgundy
1634 pencils


Ron Burgundy's picture
Ron Burgundy
1634 pencils


Abhishek Parikh's picture
Abhishek Parikh
568 pencils

Some things don't change; ABSOLUT-ly brilliant.

kleenex's picture
38912 pencils

nice idea.

Rotzgoht's picture
186 pencils

A friend of mine works on this account. So I want to rib him and say how awful it is. But it's not awful at all. There's a lot of long legs on this. And all they did was bring back the bottle. And then some.

Argonath's picture
83 pencils

drunk people do artistic and briliant things, why I'm still sober?

pez's picture
1800 pencils

Great work.

Jackbr's picture
1496 pencils

Cool, very, very cool.


Nike Diesel's picture
Nike Diesel
13431 pencils

What adidas did with adicolor is more relatable with consumers and product.
Here, the link is not that strong. I don't see anything special here, except keeping the artists drunk.

Corbeen's picture
1093 pencils

OOOOOOh. Not only that u didn't create a new strategy but u involved innocent artists to paint on ur bottle from the 80's... Whooohaaa:)
I hope u payed them enough for this ....

brendansparrow's picture
202 pencils

Although I don't agree that vodka helps inspire creativity (more often than not the only thing it incites in me is a thumping hangover), the ad is a good return to their iconic message and kudos to the artists involved for their efforts in such a large-scale project.

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