ABC Extra Stout: Bring Out The Lion In You

Advertising Agency: The Alchemy Partnership, Singapore
Creative Director: Alvin Wong Twei
Art Director: Ceres Chung
Copywriters: Caroline Chua, Tan Keat Houng
Producer: Janice Caridad Alog
Post Production: Emerald City

March 2011


SuperPolle's picture
155 pencils

Instantly forgettable ...

Prof's picture
1449 pencils

if you're gonna do 3D, do it properly. if you dont have enough money to do it properly, dont do it. plus, the writing sounds so forced. almost as if it was written after the video was done "uhm yeah, hmm, i guess we need to say whats happenin rite?" it fails at trying to sound epic or legendary. this just comes over as corny and tacky.

Quite really.

pez's picture
1802 pencils

Hey man, I'm not saying this is cool but all your comments are so severe... you sound like the person who create advertising. Do you have an online portfolio? I would really like to see your amazing works and clarity on execution. Please, send us a link, would you?

dadada's picture
1720 pencils

nothing orignial

Everybody is creative, be yourself.

Phillhb's picture
209 pencils

This is just awful, Just awful

SFBen's picture
26 pencils

Wow. So bad.

Temple's picture
11323 pencils

Come on guys, it's not that bad. I mean, it's like those Apple demos, but a bit more creative, and it didn't need 7 CD's.

AKesseli's picture
210 pencils

What's with beer companies and pouring beer? Slow motion. Close-ups. Oceans of beer. Pouring is never that epic. Cool beer lava though.

TommyO's picture
1866 pencils

Nothing new here.

jjf's picture
260 pencils

Nice graphics but I wouldn't want my beer tasting like... sea water? Even though it's gonna be quenching my stomach with molten lava. :P imo.

Glut's picture
3937 pencils

bad, very bad

FahadV's picture
6 pencils

Ok idea, but execution is bad, Molten lava connected with Sea water and then the brand image of Lion, dont mix up together.

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