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Published/Aired: 
January 2013

Also From This Campaign (3 items)

Description: 

When we come up with ideas, we feel like they're our babies. We breathe life into them, nurture them, and protect them from internals and clients alike. So if the ideas are our babies, the ADDYS are a baby pageant like no other. AAF Dallas presents The 2013 ADDYs "May the Best Babies Win.”

Advertising Agency: The Richards Group, Dallas, USA
Creative Director: Chris Smith
Art Director: Lori Wittig
Copywriter: Jeff Hodgson
Director: Gina Grande, Region-C Films

Comments (5)

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Highest Rated

Grrrr's picture
Grrrr
Activity Score 1961

The girl's expression says it all.

Spanky's picture
Spanky
Activity Score 4899

I could be wrong, but I'm assuming the interns did this. It feels like a first idea. And not a very good one at that.

Also, I've heard that the Richards Group doesn't participate in the Addys (again, I could be wrong). But if so, why are they doing work for the awards?

kleenex's picture
kleenex
Activity Score 43434

now those ads are special.

morse's picture
morse
Activity Score 17364

Cute! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

done to death. kinda surprised to see such a crappy idea pop up again and again...

Grrrr's picture
Grrrr
Activity Score 1961

The girl's expression says it all.

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