Follow Your Heart

September 2009
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Go Ahead is a new campaign from A Mild, a leading LTN cigarette brand in Indonesia. Rather than preaching to Gen Y, the brand decided to empower the audience instead. In this particular spot, we encourage the audience to follow their heart and go ahead do whatever they want to do.

Advertising Agency: Bates 141, Jakarta, Indonesia
Creative Directors: Hendra Lesmono, Sonal Dabral
Art Directors: Andreas Junus, Irawandhani Kamarga, Daniel Sunaryo
Copywriters: Iyan Susanto, Darrick Subrata
AV Producer: Keumala Dewi
Director: Adam Stevens
Production House: Lynx Films – Robbers’ Dog
Producers: Rob O’Hare, Mark Foster
Music: Songzu, Singapore

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Highest Rated

budibud's picture
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"Here's to the crazy ones. The misfit. The rebels. The troublemakers. The round pegs in the square holes. The one who see things differently. They're not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things."

A quote for those who remember. I am just saying....


Trying to retire ad-man


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