8.ta: Emoticon

Advertising Agency: McCann Erickson, Johannesburg, South Africa
Executive Creative Director: Vanessa Pearson
Senior Art Director: Yvonne Hall
Head Designer: Sarita Immelman
Art Director: Sean Harrison
Copywriters: Tim Beckerling, Peet Englebrecht
Production Company: Velocity Films
Director: Keith Rose
Photographer: Michael Polizia
Published: January 2011

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fotdot's picture
659 pencils

I like character.

miko1aj's picture
3097 pencils

interesting. In Poland almost exactly same case like 8 years ago (Heyah). Great campaign and great design.

Glut's picture
3947 pencils

Great art work and design. The other thing is mostly having the backup of a huge group behind, with a endless budget!

welsh523's picture
150 pencils

I love anytime that a client is bold enough to truly commit to a teaser campaign. The fact is that when a teaser campaign is well-thought-out and funded, they work. What is G?

grahambart's picture
24 pencils

Brilliant, love this ad, watch it over and over.

Wordnerd's picture
6662 pencils

well an solid launch campaign. plus very sympathetic.
good job!

Joda's picture
357 pencils

yeah, good job!

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