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8.ta: Emoticon

Advertising Agency: McCann Erickson, Johannesburg, South Africa
Executive Creative Director: Vanessa Pearson
Senior Art Director: Yvonne Hall
Head Designer: Sarita Immelman
Art Director: Sean Harrison
Copywriters: Tim Beckerling, Peet Englebrecht
Production Company: Velocity Films
Director: Keith Rose
Photographer: Michael Polizia
Published: January 2011

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7 comments

fotdot's picture
fotdot
659 pencils

I like character.

miko1aj's picture
miko1aj
3097 pencils

interesting. In Poland almost exactly same case like 8 years ago (Heyah). Great campaign and great design.

Glut's picture
Glut
3947 pencils

Great art work and design. The other thing is mostly having the backup of a huge group behind, with a endless budget!

welsh523's picture
welsh523
150 pencils

I love anytime that a client is bold enough to truly commit to a teaser campaign. The fact is that when a teaser campaign is well-thought-out and funded, they work. What is G?

grahambart's picture
grahambart
24 pencils

Brilliant, love this ad, watch it over and over.

Wordnerd's picture
Wordnerd
6662 pencils

well an solid launch campaign. plus very sympathetic.
good job!

Joda's picture
Joda
357 pencils

yeah, good job!

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