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7UP: Mike

Creative Agency: BBDO Argentina
Executive Creative Directors: Ramiro Rodríguez Cohen, Rodrigo Grau
Copywriter: Ariel Abramovici
Art director: Bruno Acanfora
Planner: Florencia Leonetti
Agency Producers: Veronica Zeta, Peli Soutric
Account Director: Daniel Albamonte
Account Executive: Denise Orman
Production Company: Rebolucion
Director: La Doble Nelson
Executive producer: Patricio Alvarez Casado
Post-production: Pickle
Music: Papamusic
Audio post-production: No Problem
Advertiser supervisors: Federico Bluthgen, Nicolás López Martí, Ubaldo Aguirre, Soledad Azarloza

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20 comments

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I absolutely love this spot.

"Give me those quotation marks." How funny is that?! :D

Free from things you don't want in life is hardly a new concept, but it comes across pretty fresh with this comic approach.

Good casting, too!

Zeus's picture
Zeus
912 pencils

WTF???

Guest's picture
Guest

está buenaa

lucciano!

Guest's picture
Guest

WHY!!! Why does the best creative come out of Argentina!!!! Seriously America!

Guest's picture
Guest

MIS RESPETOS!

Guest's picture
Guest

EXCELLENT!!!!!!!!!! SUPERB STUFF!!!!!!

SwordfishMedia's picture
SwordfishMedia
40 pencils

very creative!!! so cool!!!

Guest's picture
Guest

This is so good. It's best I have seen in long time. Congrats!

kgeiger's picture
kgeiger
7012 pencils

These two are nice. Good work.

Guest's picture
Guest

so nice, I realy like ! !!

Guest's picture
Guest

a joke

Guest's picture
Guest

I know YOU ARE, but what am I?

Guest's picture
Guest

it's really great...

senshizors's picture
senshizors
5 pencils

HAHA Awesome!

Buenísima.

Guest's picture
Guest

excellent.. great work by the copy writer..

Guest's picture
Guest

Excellent Spot. Only creative people can love this work.

Congratulations!!

Guest's picture
Guest

THIS THE EXAMPLE THAT ARGENTINIAN S ADVERTISING CAME FROM OTHER WORLD.

THIS IS THE BEST CAMPAING OF ADS OF HE WORLD

Guest's picture
Guest

The Quotation Marks skit was a bit by Chris Farley on SNL ages ago. Granted that this had a different ending but it feels way too close. Can we really applaud work when they've taken from someone else's creativity?

Guest's picture
Guest

magnifico!

robmond's picture
robmond
3 pencils

ajajaja
muy buenoo!!

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