Behind James

February 2012
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Multitasker James Franco has taken on yet another project. The actor, writer, perpetual student has directed his first ever ad campaign for 7 For All Mankind Jeans. Born from an art film imagined and created by Franco in collaboration with the brand’s creative agency, LIPMAN, the unorthodox campaign is an innovative multimedia experience that embodies the brand’s California roots and ‘forever cool’ aesthetic. The campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco. The campaign will feature a number of cutting-edge print and digital assets and will culminate with a full-length feature film to be

Advertising Agency: Lipman, New York, USA
Chief Creative Officer: David Lipman
Creative Director: Amir Zia
Photographer: James Franco
Additional credits: Cast

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samuel suh's picture
samuel suh
8 Activity Scores

hahahahahahahahaha.yeah most definitely