5GUM: Stealth

Every day, 7.3 million australians log onto Facebook from their mobile device. 5 gum wanted to tap into this usage trend. The problem was that much of their audience spent a great deal of time in situations where they can’t physically view Facebook. Inspired by the brand’s commitment to stimulating people’s senses, we created stealth. An app that enabled our audience to listen to their Facebook, undercover.

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Director: Luke Hawkins
Design Director: Tim Mcpherson
Art Director: Luke Hawkins
Copywriters: Luke Chess, Ben Clare

December 2013

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