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2010 Vancouver Paralympic Games: Stephanie Dixon Swimming

Advertising Agency: BBDO Toronto, Canada
Creative directors: Peter Ignazi, Carlos Moreno
Copywriter: Greg Buri
Art director: Julie Nikolic
Agency Producer: Christie Gawenda
Production House: OPC Toronto
Executive Producer: Harland Weiss
Director: Woods + Low
DP: James Gardner
Editorial: Posterboy Edit
Editor: Mark Paiva
Account Management: Katie Bardyn
Aired: February 2010

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15 comments

sirvan's picture
sirvan
29870 pencils

Great line. Great reveal.

+++

"I love some things, and don't love some other things."

NamalG's picture
NamalG
44 pencils

Very Powerful Ad

dumpinground's picture
dumpinground
22 pencils

nice nice nice....good reveal .... super powerfull... i wish i had not seen the print ad before.... nevertheless thumbs up...

alexander_bickov's picture
alexander_bickov
3279 pencils

Awesome execution

dreadboy's picture
dreadboy
413 pencils

Agreed. One of the best I've seen lately. Also would have liked the order to be the video first, print ad after.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

xcreativity's picture
xcreativity
2374 pencils

amazing

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

karan raghav's picture
karan raghav
210 pencils

good, good, good...

Phil Lestino's picture
Phil Lestino
1682 pencils

Lovely

muraliduggineni's picture
muraliduggineni
104 pencils

one of the most powerful ads I have come across. Keep up the good work.

murali duggineni

Brain-Art's picture
Brain-Art
1101 pencils

Should be forward in my opinion

silvi's picture
silvi
4172 pencils

Power final image!

satrianee's picture
satrianee
3748 pencils

This is maybe the most powerful line I've ever seen...

Very good wakening sentence... Sympathy is for your own relief that doesn't help anyone.

daigoro's picture
daigoro
4 pencils

Nike print campaign, The Jupiter Drawing Room, 2001. One Show bronze.

www.adforum.com/adfolio/reel_detail.asp?page=1&ID=18002&TDI=VD5Yj6I6
(Disabled runner: It's okay to stare. It's hard not to when you're looking at a world record holder.)

www.adforum.com/creative_archive/award/reel_detail.asp?tb=16&awy=2001&...
(Disabled swimmer: It's okay to feel sorry for him. He missed gold by a hundredth of a second.)

www.adforum.com/creative_archive/award/reel_detail.asp?tb=16&awy=2001&...
(Basketball player in a wheelchair: Feel awkward around him? You must be playing him in the semi-finals.)

miko1aj's picture
miko1aj
3098 pencils

grrrrrreat.

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