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2010 Vancouver Paralympic Games: Ray Grassi Sledge Hockey

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Your rating: None Average: 6.9 (22 votes)

Advertising Agency: BBDO Toronto, Canada
Creative directors: Peter Ignazi, Carlos Moreno
Copywriter: Greg Buri
Art director: Julie Nikolic
Agency Producer: Christie Gawenda
Production House: OPC Toronto
Executive Producer: Harland Weiss
Director: Woods + Low
DP: James Gardner
Editorial: Posterboy Edit
Editor: Mark Paiva
Account Management: Katie Bardyn
Aired: February 2010

8 Comments

dreadboy's picture 413 pencils

Got the shivers on this one. Definitely made the point. Bravo!

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alexander_bickov's picture 3321 pencils

Strong

xcreativity's picture 2384 pencils
9

really really good.. bravo

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Phil Lestino's picture 1434 pencils
7

Not so much surprise element in this one but still good

silvi's picture 4174 pencils

Copy is very inspirational. I love this campaign and i respect Greg Buri, the copywriter. Congratulations!

brandingworthspreading's picture 656 pencils

It is very strong. It is a very complicated brief to fulfill, yet they did a great job.

mannuwahal's picture 29 pencils

Kudos to the spirit of this man. May God bless him with even more strength. But, honestly, the only striking thing to me was the punch line, nothing else.

Direstion's picture 127 pencils

great strategy - take my hat off

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