2010 Vancouver Paralympic Games: Ray Grassi Sledge Hockey
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Advertising Agency: BBDO Toronto, Canada
Creative directors: Peter Ignazi, Carlos Moreno
Copywriter: Greg Buri
Art director: Julie Nikolic
Agency Producer: Christie Gawenda
Production House: OPC Toronto
Executive Producer: Harland Weiss
Director: Woods + Low
DP: James Gardner
Editorial: Posterboy Edit
Editor: Mark Paiva
Account Management: Katie Bardyn
Aired: February 2010


8 Comments
Got the shivers on this one. Definitely made the point. Bravo!
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i can't even spell my name without 'ad'
Strong
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
really really good.. bravo
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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Not so much surprise element in this one but still good
Copy is very inspirational. I love this campaign and i respect Greg Buri, the copywriter. Congratulations!
It is very strong. It is a very complicated brief to fulfill, yet they did a great job.
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Kudos to the spirit of this man. May God bless him with even more strength. But, honestly, the only striking thing to me was the punch line, nothing else.
great strategy - take my hat off