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2010 Vancouver Paralympic Games: Ray Grassi Sledge Hockey

Advertising Agency: BBDO Toronto, Canada
Creative directors: Peter Ignazi, Carlos Moreno
Copywriter: Greg Buri
Art director: Julie Nikolic
Agency Producer: Christie Gawenda
Production House: OPC Toronto
Executive Producer: Harland Weiss
Director: Woods + Low
DP: James Gardner
Editorial: Posterboy Edit
Editor: Mark Paiva
Account Management: Katie Bardyn
Aired: February 2010

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8 comments

dreadboy's picture
dreadboy
413 pencils

Got the shivers on this one. Definitely made the point. Bravo!

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alexander_bickov's picture
alexander_bickov
3279 pencils

Strong

xcreativity's picture
xcreativity
2374 pencils

really really good.. bravo

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Phil Lestino's picture
Phil Lestino
1670 pencils

Not so much surprise element in this one but still good

silvi's picture
silvi
4172 pencils

Copy is very inspirational. I love this campaign and i respect Greg Buri, the copywriter. Congratulations!

brandingworthspreading's picture
brandingworthsp...
648 pencils

It is very strong. It is a very complicated brief to fulfill, yet they did a great job.

mannuwahal's picture
mannuwahal
29 pencils

Kudos to the spirit of this man. May God bless him with even more strength. But, honestly, the only striking thing to me was the punch line, nothing else.

Direstion's picture
Direstion
115 pencils

great strategy - take my hat off

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