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11.11.11: Workers are not tools

Advertising Agency: VVL BBDO, Belgium
Creative Team: Jan Ockerman, Jef Boes
Creative Directors: Jan De Jonghe, Jan Baert
Account Team: Toon De Baere, Philippe Van Eygen
TV Producer: Leen Van den Brande
Photographer: Evert Thiry
Sound studio: Sonicville
Director: Andreas Hasle
Production house: Caviar
Post production: Condor
Sound: Sonicville
Aired: November 2008

11 comments

DengueFever's picture
DengueFever
148 pencils

Very good, it's a "caviar"

SeanMartin's picture
SeanMartin

The only piece in the campaign that has the kind of impact necessary to get the point across. Very well done.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

prasad rao's picture
prasad rao

amazing piece of communication. aptly supports the print ad too.
well executed.loved it

http://www.coroflot.com/public/individual_details.asp?job_seeker_id=18...

prasad rao's picture
prasad rao

amazing piece of communication. aptly supports the print ad too.
well executed.loved it

picopalqlea's picture
picopalqlea
999 pencils

advertising workers...

Guest commenter's picture
Guest commenter

Workers aren't tools? Then why do they live in a toolbox?

naresh's picture
naresh
294 pencils

Kick-ass execution, Amazing idea.... keep it up Belgium BBDO Team.

Noddy

Guest commenter's picture
Guest commenter

wait a min. which part of this add says that works are not tool ???

Guest commenter's picture
Guest commenter

The ad says that workers are not tools on the other hand,on the opposite side,------very well,i like it.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

it's a great piece of work..

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

and what?
your copywriters arent big thinkers.
and now?

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