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100W: Hair

100W. Awarding effective advertising.

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Håkan Engler
Art Director: Petter Lublin
Copywriter: Olle Langseth
Director: Sebastian Reed
Other additional credits: Camp David
Aired: October 2008

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9 comments

musback's picture
musback
355 pencils

Hahahahahhahahaha brilliant!, just f*ckin brilliant!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com is looking for a job!

BE MY GUEST's picture
BE MY GUEST
44 pencils

Brilliant piece of work. An advertising job may not be as noble as that of doctors, engineers, teachers...but hell yes, we influence minds hands down!

Quink's picture
Quink
234 pencils

Cute. and in the next execution you'll see an eskimo buying a fridge. or an Arab buying some sand.

stitchy's picture
stitchy
779 pencils

oh how racist some fags can be!!!
n where ull b? buying more lollipops?

elgrillo's picture
elgrillo
26 pencils

if the ad is so effective shouldn't he go straight for the braun?

BE MY GUEST's picture
BE MY GUEST
44 pencils

Whatever happened to ordinary consumer behavior here? When you buy an appliance, you tend to try all before you choose. Unless of course, you own Braun.

sneakyhands's picture
sneakyhands
1857 pencils

also, why does he only try two? it seems like his purchase decision was influenced more by the louder (more powerful) braun hairdryer. that, or he came in for a braun and compared it to a bargain brand to see if the performance difference justified the price difference. any matter, in my opinion, the story isn't clear and i'm not sold that they sell.

Grrrr's picture
Grrrr
1951 pencils

It's so bad it makes me want to cry and ask: why is the guy drying his bald head instead of his whiskers?

Hermoso's picture
Hermoso
64 pencils

only one question: effective advertising is the one that makes you buy shit you don't need?

good idea anyway.

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