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Volkswagen Citi: Poet

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Copywriters: Cuanan Cronwright, Jennifer Macfarlane
Aired: July 2009

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5 comments

everartz's picture
everartz
7613 pencils

lame

| Everartz |

Guest's picture
Guest

agree

Guest's picture
Guest

Nice idea for retail on the radio. But something in the production seems ... flat somehow.

Guest's picture
Guest

Yeah, I agree. I like all three of these, but I think the deadpan humour just came out too flat and lacking energy in the delivery. As it is, the characters don't sound like they love what they're doing. Same script, more passion.

Guest's picture
Guest

This is good retail radio. It's a hard thing to do.

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