Volkswagen Citi: Poet
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Copywriters: Cuanan Cronwright, Jennifer Macfarlane
Aired: July 2009
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5 Comments
lame
| Everartz |
agree
Nice idea for retail on the radio. But something in the production seems ... flat somehow.
Yeah, I agree. I like all three of these, but I think the deadpan humour just came out too flat and lacking energy in the delivery. As it is, the characters don't sound like they love what they're doing. Same script, more passion.
This is good retail radio. It's a hard thing to do.