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Volkswagen Citi: Moonbag maker

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Copywriters: Cuanan Cronwright, Jennifer Macfarlane
Aired: July 2009

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5 comments

AmOgodzzz's picture
AmOgodzzz
826 pencils

These executions are pretty funny. It's a very original way to do radio ads for a car company and really speaks to young artists. This just shows the great stuff that can happen when you stick to the strategy, which in this case was probably to tout the affordability of the Volks Citi and target twenty-somethings who are aspiring artists, musicians, etc.

Guest's picture
Guest

I like this idea, but I feel the production is flat.

Guest's picture
Guest

this is really nice stuff. A very unusual way to do retail radio ads

Guest's picture
Guest

this is nice

Guest's picture
Guest

good stuff

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