Volkswagen Citi: Moonbag maker
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Copywriters: Cuanan Cronwright, Jennifer Macfarlane
Aired: July 2009
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5 Comments
These executions are pretty funny. It's a very original way to do radio ads for a car company and really speaks to young artists. This just shows the great stuff that can happen when you stick to the strategy, which in this case was probably to tout the affordability of the Volks Citi and target twenty-somethings who are aspiring artists, musicians, etc.
I like this idea, but I feel the production is flat.
this is really nice stuff. A very unusual way to do retail radio ads
this is nice
good stuff