V Australia: Tranquil Meditation, 2

Three Drunk Monkeys has created a radio campaign for V Australia, launching two new destinations, Phuket and Nadi. The campaign focuses on the experience of a V Australia flight. Its aim was to leave travellers with a clear impression that V Australia is a superior flying experience versus other airlines.

Advertising Agency: Three Drunk Monkeys, Sydney, Australia
Executive Creative Directors: Justin Drape, Scott Nowell
Creative Director: Noh Regan
Creative team: Nick Morrissey, Scott Dettrick
Director: Ralph Van Dijk
Producer: Simon Hills-Johnes
Production Company: Sound Reservoir
Account management: Dan Beaumont, Emily Thompson
Published: November 2009