Toyota: Narrow Side Street
The haiku is the world's shortest poetic form. This makes it the perfect medium to advertise the iQ from Toyota, the world's shortest 4-seater. While these haikus are written in the traditional 5-7-5 syllable structure, they mimic the typical mystical haiku style of speech to evoke poetically the advantages and benefits of the iQ.
Production company: Matthias Heisig / A.R.T. Studios
Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director: Jorg Riommi
Concept / Copywriters: Frank Baumbach, Sandra vom Berg
English adaption: Alice Gnodde
Account: Jens Eberth