The LCBO (Liquor Control Board of Ontario): British Ales

One of the unique selling points of buying beer at the LCBO is that you can buy single cans and bottles, rather than committing to an entire six pack. And thus, the concept of 'picking up' singles was born.

Ad Agency: GJP Advertising & Design, Toronto, Canada
Creative Director: Lisa Greenberg
Copywriters: Lino DiNallo, Craig Burt
Client Services: Hannah Riding, Sarah Hayden
Agency Producer: Allana Lytle
Production House: Pirate Radio
Director: Tom Goudie
Producer: Tyna Maerzke
Aired: November 2009

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satrianee's picture
3748 pencils

I finally find what's bugging me... "picking up" the singles... yeah yeah... sex sells. And I'll buy something that doesn't feel I'm giving a blowjob each time I bring the bottle to my mouth.

petimadmoiselle's picture
127 pencils

Lol. I think it's funny. It's more humour than sex. Nicely done.

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