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Published/Aired: 
December 2007

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Description: 

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Copywriter: Kenneth van Reenen
Copywriter: Stuart Turner
Creative: Darren Borrino

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