Sony Ericsson: Pony Smile
Advertising Agency: PenQuin, Johannesburg, South Africa
Creative Director: Stephan du Toit
Copywriters: Dean Oelschig, Bevan Cullinan
Voice over: Bevan Cullinan, Brendan Jack
Aired: August 2009
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5 Comments
funny. made me smile too! a bit weird the voices...sounded like two guys in bed the morning after...but still made me smile.
"U think it's perfect?! Press delete and start again!"
Ha ha. Cheeky. Dig
What I don't like here is the fact that in all 3 ads the script and the structure is exactly the same. With only the prompt/joke different to make him smile. This for me is awkward. I don't mind 3 different reasons to smile, but then set the ad up in a different way each time, surely...or am I missing the point maybe??
Fair enough comment. There are actually 5 variants and they are only flighted once a day at the same time. The idea is for people to expect the change in the punch line but then listen out for it for the 5 consecutive days. Keeping the intro the same was a way to trigger the recognition. But I take your point...
fag