Sony Ericsson: Pony Smile

Advertising Agency: PenQuin, Johannesburg, South Africa
Creative Director: Stephan du Toit
Copywriters: Dean Oelschig, Bevan Cullinan
Voice over: Bevan Cullinan, Brendan Jack
Aired: August 2009


Mandark's picture
407 pencils

funny. made me smile too! a bit weird the voices...sounded like two guys in bed the morning after...but still made me smile.

"U think it's perfect?! Press delete and start again!"

Guest's picture

Ha ha. Cheeky. Dig

Guest's picture

What I don't like here is the fact that in all 3 ads the script and the structure is exactly the same. With only the prompt/joke different to make him smile. This for me is awkward. I don't mind 3 different reasons to smile, but then set the ad up in a different way each time, surely...or am I missing the point maybe??

Guest's picture

Fair enough comment. There are actually 5 variants and they are only flighted once a day at the same time. The idea is for people to expect the change in the punch line but then listen out for it for the 5 consecutive days. Keeping the intro the same was a way to trigger the recognition. But I take your point...

Guest's picture


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