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Sony: Audio Panning

The spot was broadcast during one of the most crowded rush hours in the world in order to use the car speaker system and generate a panning effect transferring the content from the left speakers to the right ones.

Advertising Agency: DDB, La Paz, Bolivia
Creative Director: Henry Medina
Art Director: Moisés Calzada
Copywriter: Bernardo Molina
Published: September 2013

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3 comments

kleenex's picture
kleenex
25642 pencils

why!?!?!!?!

Marcao's picture
Marcao
1918 pencils

Simple and clever.

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