Sony: Audio Panning

Advertising Agency: DDB, La Paz, Bolivia
Creative Director: Henry Medina
Art Director: Christian Morales
Copywriter: Henry Medina
Sound Design: Akustika
Director: Jens Meyer, Anncr: Dieter Rocha
Published: May 2013

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kleenex's picture
26786 pencils

What a lousy idea.

Benworld's picture
22 pencils

What a lousy comment by someone who creatively is named Kleenex.
This is a strong idea for its purpose.

Dzsoi's picture
5269 pencils

It's very cool, could work in cars and earphones still you won't get it if you listen to it when having a bath unless you have a hi-fi system there. :)
But one of those rare occasions when an idea suits perfectly to this media.

Dralionx's picture
39 pencils

Great comment Dzsoi! In fact it was broadcasted during rush hour. There was another rational radio spot supporting this one. That´s why we highly recommend to use earphones to enjoy the effect!

sacrilegend's picture
1985 pencils

Agreed with Dzsoi -- very good idea for the medium. It worked on my computer speakers alone, and brought a little smile to my face when it got to the punchline.

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