Seat: Brahms Lullaby
Lullaby, awake tonight, in the skies stars are bright
May the moon's silvery beams, stop your driving dreams.
Open your eyes, don’t fall asleep, or your mother will weep,
crashed on the road at dawn, all because of a little yawn.
Lullaby, stay awake tonight, you are mother's delight
If you sleep you’ll come to harm, don’t die in my arms.
The SEAT Tiredness Recognition System. Hard to fall asleep to. Drive awake.
Radio campaign where we take famous lullabies and change the words to highlight the dangers of drifting off at the wheel and in doing so make the ad impossible to drift off to.
Advertising Agency: Grey, London, UK
Global Creative Director: Alejandro Arriagada
Creative Directors: Jason Bramley, Jonny Biggins
Art Director: Jason Bramley
Copywriter: Jonny Biggins
Sound Studio: BSO