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Radio recorded in the trunk

Agency: 
Published/Aired: 
June 2009
Description: 
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Creative Directors: Fernando De Clemente, Sebastián Mir
Art Director: Pelayo Soria
Copywriter: Jorge González
Producers: José Pedro Urrestarazu, Patricia Churi
Chief Digital Manager: Marcelo Montes Deoca
Account Managers: Pablo Quartino, Gonzalo Gestoso

Comments (17)

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Highest Rated

Mytwocents's picture
Mytwocents
Activity Score 285

I've worked with Mercedes-Benz, Smart, Mitsubishi, Kia and Nissan.
I never had a brief asking me to communicate such feature. Doesn't say much about the car.
Besides that, the idea is clever and a cool demo of this feature.

gmint7's picture
gmint7
Activity Score 2683

creative

:::J:::

CopyRight's picture
CopyRight
Activity Score 713

great, if the USP is the big trunk

Adaddicted's picture
Adaddicted
Activity Score 3435

"just at the very first week all the available cars were sold" just for the trunk space?? that's a little too much ; -P
but like the approach for a radio spot.

withalltherespects

Corbeen's picture
Corbeen
Activity Score 1093

Bravo guys. Good job.Hope it will works.

MJStinson77's picture
MJStinson77
Activity Score 601

Given the direction of highlighting the trunk of a car... this is great! Very creative!

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18545

good job

R U serious's picture
R U serious
Activity Score 416

Nice!

Say my name, say my name...

listenthinkimplement's picture
listenthinkimplement
Activity Score 64

WOW!

gonniethegon's picture
gonniethegon
Activity Score 102

obviously great :)

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

Product is hero :)

Nice!

morse's picture
morse
Activity Score 17364

Very nice idea!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

picntype's picture
picntype
Activity Score 165

Bravo! 9/10 for those brains.

deuBleuDi's picture
deuBleuDi
Activity Score 265

thumbs up, nice tweak for a small budget

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Fun! Diferent! I didn't consider having a big trunk as a super selling attribute on that target audience. It worked for them.

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Fun! Different! I didn't consider having a big trunk as a super selling attribute on that target audience. It worked for them.

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Fun! Different! I didn't consider having a big trunk as a super selling attribute on that target audience. It worked for them.

Mytwocents's picture
Mytwocents
Activity Score 285

I've worked with Mercedes-Benz, Smart, Mitsubishi, Kia and Nissan.
I never had a brief asking me to communicate such feature. Doesn't say much about the car.
Besides that, the idea is clever and a cool demo of this feature.

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