Renault: Radio recorded in the trunk
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Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Creative Directors: Fernando De Clemente, Sebastián Mir
Art Director: Pelayo Soria
Copywriter: Jorge González
Producers: José Pedro Urrestarazu, Patricia Churi
Chief Digital Manager: Marcelo Montes Deoca
Account Managers: Pablo Quartino, Gonzalo Gestoso
Published: June 2009
17 Comments
creative
:::J:::
great, if the USP is the big trunk
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"just at the very first week all the available cars were sold" just for the trunk space?? that's a little too much ; -P
but like the approach for a radio spot.
withalltherespects
Bravo guys. Good job.Hope it will works.
Given the direction of highlighting the trunk of a car... this is great! Very creative!
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
good job
Nice!
Say my name, say my name...
WOW!
obviously great :)
http://www.flavors.me/innerjihad
Product is hero :)
Nice!
Very nice idea!
What hath God wrought
Bravo! 9/10 for those brains.
thumbs up, nice tweak for a small budget
Fun! Diferent! I didn't consider having a big trunk as a super selling attribute on that target audience. It worked for them.
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Fun! Different! I didn't consider having a big trunk as a super selling attribute on that target audience. It worked for them.
Blog | Twitter
Fun! Different! I didn't consider having a big trunk as a super selling attribute on that target audience. It worked for them.
Blog | Twitter
I've worked with Mercedes-Benz, Smart, Mitsubishi, Kia and Nissan.
I never had a brief asking me to communicate such feature. Doesn't say much about the car.
Besides that, the idea is clever and a cool demo of this feature.