Renault: Radio recorded in the trunk

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Creative Directors: Fernando De Clemente, Sebastián Mir
Art Director: Pelayo Soria
Copywriter: Jorge González
Producers: José Pedro Urrestarazu, Patricia Churi
Chief Digital Manager: Marcelo Montes Deoca
Account Managers: Pablo Quartino, Gonzalo Gestoso
Published: June 2009

Related videos by Shutterstock

17 comments

gmint7's picture
gmint7
2685 pencils

creative

:::J:::

CopyRight's picture
CopyRight
715 pencils

great, if the USP is the big trunk

Adaddicted's picture
Adaddicted
3435 pencils

"just at the very first week all the available cars were sold" just for the trunk space?? that's a little too much ; -P
but like the approach for a radio spot.

withalltherespects

Corbeen's picture
Corbeen
1062 pencils

Bravo guys. Good job.Hope it will works.

MJStinson77's picture
MJStinson77
601 pencils

Given the direction of highlighting the trunk of a car... this is great! Very creative!

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

good job

R U serious's picture
R U serious
405 pencils

Nice!

Say my name, say my name...

listenthinkimplement's picture
listenthinkimplement
64 pencils

WOW!

gonniethegon's picture
gonniethegon
102 pencils

obviously great :)

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

Product is hero :)

Nice!

morse's picture
morse
13963 pencils

Very nice idea!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

picntype's picture
picntype
146 pencils

Bravo! 9/10 for those brains.

deuBleuDi's picture
deuBleuDi
265 pencils

thumbs up, nice tweak for a small budget

brandingworthspreading's picture
brandingworthsp...
648 pencils

Fun! Diferent! I didn't consider having a big trunk as a super selling attribute on that target audience. It worked for them.

brandingworthspreading's picture
brandingworthsp...
648 pencils

Fun! Different! I didn't consider having a big trunk as a super selling attribute on that target audience. It worked for them.

brandingworthspreading's picture
brandingworthsp...
648 pencils

Fun! Different! I didn't consider having a big trunk as a super selling attribute on that target audience. It worked for them.

Mytwocents's picture
Mytwocents
160 pencils

I've worked with Mercedes-Benz, Smart, Mitsubishi, Kia and Nissan.
I never had a brief asking me to communicate such feature. Doesn't say much about the car.
Besides that, the idea is clever and a cool demo of this feature.

Log in or register to post comments