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Turn off the radio

Published/Aired: 
January 2011
Description: 

This campaign focuses on one striking USP of radio advertising. To prove that listeners don’t zap away during commercial breaks, we encourage them to do just that in a witty, light-hearted way. This will make listeners even more curious and provides us with the opportunity to prove through this commercial that radio advertising really works. Then for more advantages of radio advertising, listeners are directed to RAB.FM.

Comments (6)

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Highest Rated

Ele's picture
Ele
Activity Score 31

I liked it, people change radio when commercials time set is so long and you already wanna listen your music.

Lenia Rosario | Copywriter

Diplodokus's picture
Diplodokus
Activity Score 1819

Very nice!

morse's picture
morse
Activity Score 17364

Convincing. I didn't turn it off. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

Genius!

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

Genius!

Marian Alexandru's picture
Marian Alexandru
Activity Score 6

Arousing curiosity and achieving its objectives. Brilliant.

Ele's picture
Ele
Activity Score 31

I liked it, people change radio when commercials time set is so long and you already wanna listen your music.

Lenia Rosario | Copywriter

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