This campaign focuses on one striking USP of radio advertising. To prove that listeners don’t zap away during commercial breaks, we encourage them to do just that in a witty, light-hearted way. This will make listeners even more curious and provides us with the opportunity to prove through this commercial that radio advertising really works. Then for more advantages of radio advertising, listeners are directed to RAB.FM.
Audio advertisment created by &KoenseSeverein, Netherlands for RAB, within the category: Media.
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