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RAB (Radio Advertising Bureau): Turn off the radio

This campaign focuses on one striking USP of radio advertising. To prove that listeners don’t zap away during commercial breaks, we encourage them to do just that in a witty, light-hearted way. This will make listeners even more curious and provides us with the opportunity to prove through this commercial that radio advertising really works. Then for more advantages of radio advertising, listeners are directed to RAB.FM.

Advertising Agency: &KoenseSeverein, Amsterdam, The Netherlands
Creatives: Mark van der Heijden, Tim van de Rijdt
Production Company: SoundCircus Kees Kroot
Sound Engineer: Feike de Wit
Published: January 2011

6 comments

Diplodokus's picture
Diplodokus
1805 pencils

Very nice!

morse's picture
morse
16752 pencils

Convincing. I didn't turn it off. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

Genius!

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

Genius!

Marian Alexandru's picture
Marian Alexandru
6 pencils

Arousing curiosity and achieving its objectives. Brilliant.

leniarosario@gmail.com's picture
leniarosario@gm...
25 pencils

I liked it, people change radio when commercials time set is so long and you already wanna listen your music.

Lenia Rosario | Copywriter

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