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Portuguese League Against Aids: Will

Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Creatives: Emerson Braga, André Lopes
Music: Sleepingdog
Sound Production: Indigo

20 comments

Wordnerd's picture
Wordnerd
6662 pencils

wow. who wrote this? 'to my friends i leave one less friend'. great skript, strong words. awesome.

Guest's picture
Guest

booooring

enjoy you're AIDS

Carlos Garcia's picture
Carlos Garcia
846 pencils

Excellent copy. Awful Voice-Over.

CG

Guest's picture
Guest

Brilhant!

Guest's picture
Guest

Great !!!! The voice-over in english was sure made for awards entries and adsoftheworld??? (would like to hear the portuguese copy)

Hibon's picture
Hibon
3731 pencils

Nice work.

Simple ideas are the best !

Guest's picture
Guest

superb
brilliant copy and the saddest voice ever, just like I imagine a dying man.
made me shiver.

ShaniG's picture
ShaniG
17214 pencils

To the radio listeners, I leave boredom.

TRICKY's picture
TRICKY
3950 pencils

Great!!!!

The man who stops advertising to save money is like the man who stops the clock to save time

Anima's picture
Anima
59 pencils

.....This one works.

I almost cried listening to it.

This is coming from someone with Asperger Syndrome who normally expresses apathy or even schadenfreude.

The emotional impact is definitely there and these kind of ads need that.

Guest's picture
Guest

For the ShaniG, I leave the envy.
The spot is superb!

Guest's picture
Guest

Simple and so very good. Straight from heart

Guest's picture
Guest

Can you tell me where I can find the original ad? I'm from Portugal and have never seen it.
Thanks in advance.

Guest's picture
Guest

View the original ad at http://www.youtube.com/watch?v=pt9nw3G8tDQ&hl=pt-PT
The copy is still great in Portuguese, and the voice-over is much better imo. The images, however, are not that great.

gmint7's picture
gmint7
2685 pencils

:::J:::

your girlfriend is 'pwned'...

:::J:::

Guest's picture
Guest

Great copy, gave me goosebumps. Not boring at all, as they said before: straight from the heart. Good job

Guest's picture
Guest

Brilliant. Just the ending note could have been another vo.

Guest's picture
Guest

not bad. not great. maybe slightly shorter, or make some of the copy more interesting- less generic. the last few sentences are great, but the first are kind of insipid- to my grandfather... I don't know, maybe you should draw on stuff that show you a little about his relationship with his friends, for instance, the bicycle we used to go double on, i hope you give it to your son bobby, and tell him when he's older etc., bring some of those things out. work work work!

Guest's picture
Guest

hey, 1. try and make the listener know this guy who's dying by saying a little more, in fewer sentances. Maybe by illustrating some part of their shared past with a friend. e.g: Bobby, that bicycle you first taught me on, i want to give it back to you, give it to your son, maybe some day you can also tell him, why....

PERP's picture
PERP
433 pencils

Come on, it is brilliant! It makes you pay attention, it makes you want to listen the next sentence, it makes you wonder what it's like. Straight to the point, very good work and bravely executed.

.: look for the green giant on the label :.

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